Baesman Group

05/28/2026

We’re heading to CRMC and excited to take the stage on June 2 at 12:40 PM.

Join Kim Welther, Vice President, CRM & Loyalty, and Kayla Brown, Director of Customer Lifecycle at Hibbett, for a conversation on personalization, customer journeys, and creating connected experiences that drive engagement and loyalty.

If you’re attending CRMC, add the session to your agenda. Looking forward to seeing you there.

05/27/2026

Your customer journey map shouldn’t be a static artifact collecting dust. If it’s not driving action, surfacing friction, or evolving with customer behavior, it’s failing your brand. This article we break down why most journey maps fall short and how marketers can turn them into a true growth strategy.

Discover why your customer journey map may be failing and learn actionable strategies to enhance customer experiences, drive conversions, and improve retention.

05/22/2026

Consumers expect personalization everywhere—including their mailbox.
Brands using first-party data are creating smarter direct mail campaigns with stronger targeting, better timing, and more meaningful customer experiences.
Read the blog:

Harness first-party data to enhance direct mail campaigns with personalized messaging, improved targeting, and stronger customer engagement for better results.

05/21/2026

If marketing can’t clearly tie strategy to business impact, alignment with finance becomes difficult.
The strongest brands are finding ways to connect customer engagement, loyalty, and measurable performance—creating better alignment between CMOs and CFOs.
Read the article: https://hubs.la/Q04hjsYx0

05/20/2026

What happens when third-party data disappears?

The brands winning with direct mail aren’t waiting for answers—they’re building smarter strategies around the first-party data they already own.

Here’s how better data leads to better personalization, targeting, and performance:

Harness first-party data to enhance direct mail campaigns with personalized messaging, improved targeting, and stronger customer engagement for better results.

05/19/2026

The best marketing conversations happen when leaders get in the same room.

We’re heading to The Lead Summit tomorrow to talk customer engagement, loyalty, retention, and what’s actually driving growth right now. Looking forward to connecting, sharing ideas, and bringing back fresh insights.

See you there.

05/15/2026

Loyalty is often viewed as a marketing expense when it should be viewed as a growth investment.

The brands seeing the strongest results are the ones connecting customer engagement, retention, and lifetime value directly to business performance.

Our team was proud to contribute to this latest article from Loyalty360 exploring how marketers can better align loyalty strategy with financial outcomes and bridge the gap between the CMO and CFO.

Read the article: https://bit.ly/4uGrWuC(part

05/14/2026

Most data strategies fail before they even start.
Not because of the technology.
Not because of the data.

Because they’re built around platforms instead of customer and business needs.
A strong data strategy should do more than organize information. It should help brands:
• Create more connected customer experiences
• Improve activation across channels
• Reduce wasted spend
• Turn insights into measurable action

If your data lives in silos, your marketing probably does too.
In our latest blog, we break down how brands can build a data strategy grounded in real business goals, activation readiness, and long-term customer engagement instead of chasing the latest tech trend.

Read more:

Discover how a brand-first approach to first party data can transform customer experiences, improve retention, and drive measurable business outcomes.

05/12/2026

We’re excited to be heading to The Lead Summit 2026 as an official sponsor.
Looking forward to connecting with retail, logistics, and supply chain leaders to talk about what it takes to build stronger customer relationships, drive loyalty, and create measurable growth through strategy and ex*****on.

📍 New York City
📅 May 20–21, 2026

If you’ll be there, let’s connect.

05/07/2026

Every Door Direct Mail (EDDM) is often associated with broad local outreach, but when used strategically, it can be much more than a neighborhood mailer.

From grand openings and local promotions to acquisition campaigns and event marketing, EDDM gives brands a cost-effective way to increase visibility without relying on purchased mailing lists.

The real impact comes from how it fits into the bigger customer journey. Timing, messaging, geography, and channel coordination all play a role in driving stronger engagement and response.

If EDDM hasn’t been part of your strategy, this guide breaks down where it works best and how brands can use it more effectively.
Read the blog: https://bit.ly/3PbcN5o

Learn how EDDM works and how to use it for local marketing and retail growth.

05/06/2026

We're growing and hiring across our production team.

We’re looking for:

• Press & Machine Operators
• Digital Print Operators
• Bindery & Mailing Operators
• Material Handlers
• Drivers

If you want steady work, competitive pay, and a clean, well-run facility, we want to talk.

Apply in minutes. Hear back fast. https://bit.ly/4tSDESH