07/30/2022
SELL WHAT PEOPLE WANT TO BUY!!!
This might sound elementary, but you wouldn't believe how many supposedly smart, university-educated people in business don't understand this.
Just like asking a girl who isn't interested in you for her hand in marriage, they start by focusing on themselves and not the market.
They focus on what they like to buy, what's convenient for them to sell, and what they think is a cool product or service.
They don't ask, "what is the market starving for?"
The right strategy is to do a market research and discover what people really want... then sell it to them!
Bear in mind that sometimes you can have the right crowd at the wrong time. You could be offering the best pizza in the world to a crowd that has just finished a seven course gourmet meal, you won't have many customers.
If through your market research, you uncover that what you're selling isn't indeed what your market is starving for, don't try and reason with or convince yourself that what you're selling is 'good enough'
Don't try and put lipstick on a pig!
Good enough won't cut it, you have to do what is required in order to pivot your business to align with what your market desires most.
Enduring short-term hardship, loss, or discomfort will save you a lot of extreme long-term pain.
Stop spending tens of thousands of dollars developing a product or service before doing a deep market research or putting together your offer or sales message.
The right approach is to do your research, write your sales message, before ever creating the product/service.
