02/03/2026
Individual health coverage is no longer a niche segment. It is actively reshaping how consumers evaluate, purchase, and manage health insurance.
In his latest piece for MedCity News, Heathos SVP of Product Daniel Gootner explains why the continued growth of individual coverage presents both opportunity and responsibility for agencies. Consumers expect clarity, choice, and speed, and the agencies that can deliver on those expectations will define the next era of .
Dan outlines why agents remain essential in this shift and how the right tools, connected systems, and product knowledge enable agencies to operate with confidence while delivering real value across every life stage.
Read the full article here: https://medcitynews.com/2026/01/individual-coverage-is-reshaping-health-insurance-agents-are-the-key-to-making-it-work/