10/13/2026
There’s a big difference between planning how people will move through a stadium and actually watching it happen. We got to experience both at the new Highmark Stadium.
We spent a lot of time there throughout the project, walking the space and working with the Buffalo Bills team on queues, entrances and other areas that would eventually be filled with fans. You can plan for a lot on paper, but we really wanted to see what happened once the stadium came to life.
So we went back for a preseason game.
Seeing thousands of fans actually moving through the spaces we had worked on gave us a completely different perspective. We could see what was working, where a small adjustment might help and, just as importantly, how all those individual decisions came together as part of the overall fan experience.
That part of the project stuck with us. Installing the equipment wasn't really the finish line. Seeing it work with a real crowd, and learning from it, was.
We really enjoyed being part of this one, and we're proud of the work we did with the Bills team at their new home.
We put together a closer look at the project here: https://www.visiontron.com/buffalo-bills-new-highmark-stadium-guest-experience/