Ashley Duwel, Federal Sales Strategist

Ashley Duwel, Federal Sales Strategist Government Growth & Compliance

YT/ Questions? Schedule a quick call: https://govconhacks.com/free-strategy-session

For over a decade, I have been mentoring small businesses in the B2G arena with a custom relationship-based federal data-driven start-up strategy, designed to grow with your business. Over the course of the past year, we've expanded our services to include virtual admin task management for those who are short-staffed and overworked. We customize the support that we offer to meet your unique business needs, both via education and flexibility in payment options.

Winning government contracts requires clear, structured communication. Take full control of your brand with professional...
09/03/2026

Winning government contracts requires clear, structured communication.

Take full control of your brand with professional, fully customizable Capability Statement Templates.

Designed in Canva for seamless drag-and-drop formatting, these workflows allow small businesses to quickly align document aesthetics with company branding, maintain mobile and desktop accessibility, and deliver a clean narrative to decision-makers.

Access this complimentary resource today to audit and elevate your procurement collateral. Explore free templates and workflows: https://f.mtr.cool/114nwj1s9h

Need comprehensive training on government sales strategy, pipeline tracking, and proposal development?
Access our complete LMS course catalog: https://f.mtr.cool/4hi6lffqiz

Tomorrow, join Govology and Ashley Duwel for the webinar, "Developing a Compelling Capability Statement."Many small busi...
09/02/2026

Tomorrow, join Govology and Ashley Duwel for the webinar, "Developing a Compelling Capability Statement."

Many small business contractors fail to capture contracting officer attention because their capability statements lack alignment with target agency missions. A strong capability statement communicates core differentiators, accurate NAICS/PSC codes, and relevant past performance without filler.

Join the session tomorrow to learn how to build a high-converting capability statement that opens doors with federal, state, and local buyers. Newsletter subscribers received an exclusive 25% discount code in the latest email issue.

Register for tomorrow's session here: https://f.mtr.cool/la5mj5fmjs

A capability statement is a targeted sales instrument designed to demonstrate immediate past performance and core compet...
09/01/2026

A capability statement is a targeted sales instrument designed to demonstrate immediate past performance and core competencies to Contracting Officers and Small Business Specialists.

When a capability statement reads like a generic laundry list of services, technical evaluators bypass the business for a competitor that clearly articulates value. Winning federal, state, and local procurement opportunities requires marketing assets that align directly with agency requirements and procurement goals.

Learn how to structure, refine, and deploy a capability statement that positions your business for contract awards. Newsletter subscribers received an exclusive 25% discount code in the latest email issue.

Register for the session here: https://f.mtr.cool/8ycryhcvyo

Whether marketing directly to agencies or partnering with prime contractors, your capability statement serves as the fou...
08/28/2026

Whether marketing directly to agencies or partnering with prime contractors, your capability statement serves as the foundation for positioning your business as a responsible contractor capable of exceeding procurement expectations.

Join Ashley Duwel and Govology on September 3rd at 1:00 PM EST for our webinar, "Developing a Compelling Capability Statement." This 90-minute live training session delivers practical tools to construct, refine, and deploy a capability statement designed to capture federal opportunities.

Key Agenda Topics:

- Structuring and formatting a capability statement for maximum clarity Identifying mandatory sections to include in your document
- Deploying your capability statement strategically during agency outreach
- Writing content that clearly articulates core business value
- Repurposing and tailoring versions for target government customers

Subscribe to the GovConHacks newsletter dropping September 1st to receive an exclusive 25% discount code for registration.

Register Link: https://f.mtr.cool/i4476jcbf5

In the federal landscape, first impressions happen fast, you often have just six seconds to make one. Capturing attentio...
08/27/2026

In the federal landscape, first impressions happen fast, you often have just six seconds to make one. Capturing attention in that timeframe requires a capability statement that articulates value, demonstrates responsibility, and sets your firm apart from competitors.

Join Ashley Duwel and Govology on September 3rd at 1:00 PM EST for our webinar, "Developing a Compelling Capability Statement."

Key Agenda Topics:
- Formatting standards and essential structural sections
- Strategic timing for capability statement submission
- Text optimization strategies to communicate core value
- Best practices for tailoring future versions to specific customer requirements

Subscribe to the GovConHacks newsletter dropping September 1st to receive an exclusive 25% discount code for registration.

Register Here: https://f.mtr.cool/7su081gf3u

Three keynotes. Two days. One event worth showing up for.Meet the speakers taking the stage at the 2026 Small Business S...
08/13/2026

Three keynotes. Two days. One event worth showing up for.
Meet the speakers taking the stage at the 2026 Small Business Success Summit: Omar Soliman, Jim Weber, and Joshua Frank. Each one brings a distinct perspective and the kind of real-world experience that translates directly to your business.
We'll see you in Charlotte Harbor on August 17-18.
Learn more and register: https://f.mtr.cool/spbzzxavkw

If you're in the government contracting space, this keynote is for you.Joshua Frank, Executive Coach, bestselling author...
08/05/2026

If you're in the government contracting space, this keynote is for you.
Joshua Frank, Executive Coach, bestselling author, and Founder & Managing Partner of RSM Federal, has spent over 35 years helping more than 25,000 businesses secure billions in federal contracts. At the 2026 Summit he'll be sharing a proven framework for navigating uncertainty, staying focused on revenue, and making smarter strategic decisions in a market that isn't slowing down.
Learn more and register: https://f.mtr.cool/vekgkgljbb

Meet one of our 2026 Summit keynotes: Omar Soliman.Co-Founder of College H.U.N.K.S., published author, and TV personalit...
07/30/2026

Meet one of our 2026 Summit keynotes: Omar Soliman.
Co-Founder of College H.U.N.K.S., published author, and TV personality, Omar has scaled a brand to over 200 franchises and 10,000 employees nationwide. Named a Top 30 Entrepreneur Under 30 by Inc. Magazine and an Ernst & Young Entrepreneur of the Year, you may also recognize him from ABC's Shark Tank or CBS's Undercover Boss.

He's bringing the real story behind building a world-class culture to Charlotte Harbor this August. You won't want to miss it.
Learn more and register: https://f.mtr.cool/laughyoctp

EVENT UPDATE: Ashley Duwel’s Govology Webinar has been rescheduled to August 6th!Please note that today’s scheduled sess...
07/28/2026

EVENT UPDATE: Ashley Duwel’s Govology Webinar has been rescheduled to August 6th!

Please note that today’s scheduled session, "The Strategic Pivot: Rebuilding Revenue Resilience When the Rules Change," has been moved to Thursday, August 6th at 1:00 PM EST.

When government regulations, agency budgets, or procurement rules shift, relying on a static business plan puts your pipeline at risk. In this rescheduled live session, Ashley Duwel will break down how contractors can spot market shifts early and pivot their strategy to protect revenue.

Already registered? Your spot is automatically reserved, and updated join links will be sent to your inbox.

Need to register? You now have additional time to secure your seat.

Reserve your spot here: https://f.mtr.cool/edgsqvlchf

Meet another 2026 Summit keynote: former CEO of Brooks Running, Jim Weber.Jim brings decades of experience and a perspec...
07/28/2026

Meet another 2026 Summit keynote: former CEO of Brooks Running, Jim Weber.
Jim brings decades of experience and a perspective on business leadership that is hard to find in a room. Whether you're looking for industry insight or a fresh dose of inspiration, his session will be worth the trip to Charlotte Harbor.
Learn more and register: https://f.mtr.cool/ojksufekyo

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Thursday 9am - 6pm
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