White Sun Media

White Sun Media Social Media and Online Reputation Management for Hotels

https://whitesunmedia.com/ White Sun Media specializes in social media for hotels. That’s all we do.

We understand the challenges that today’s hoteliers face: The shrinking booking window, high OTA commissions, and increased competition from short-term rentals. We leverage the power of social media to drive direct bookings, win back market share, and increase RevPAR. Our focus is on you. Your industry. Your needs. http://whitesunmedia.com/

You can tell this was written by someone who has actually worked in a hotel. Differentiation is key in combating OTAs. I...
10/16/2019

You can tell this was written by someone who has actually worked in a hotel. Differentiation is key in combating OTAs. If we continue on this current path, every hotel will be reduced to a location, price, and star rating. How do you communicate your property's true value to potential guests?

Hospitality businesses must find ways to differentiate themselves to remain competitive against ever growing industry disruption, the PwC’s 22nd CEO Survey unveils.

40% of Gen Z travelers plan their trips based on what they see on Instagram. If your hotel isn't serious about social me...
08/09/2019

40% of Gen Z travelers plan their trips based on what they see on Instagram. If your hotel isn't serious about social media, you're missing out 🤔

Influencers are definitely influencing.

How Instagram Breathed New Life into Destination Marketing 📷
07/06/2019

How Instagram Breathed New Life into Destination Marketing 📷

A few years ago, DMOs were just dipping their toes in the digital advertising water. Now, there's no stopping them as Instagram illustrates a huge opportunity for marketers.

Regarding the hotel industry -- "Our biggest threat is lack of understanding technology and technical architecture.” ...
07/02/2019

Regarding the hotel industry -- "Our biggest threat is lack of understanding technology and technical architecture.”

Hotels can fend off threats from outside by adopting a retailing mindset and using tech that supports their model, rather than relying on outdated property management systems.

Travel SEO: How to Compete with Big Brands on a Budget - Search Engine Journal
06/26/2019

Travel SEO: How to Compete with Big Brands on a Budget - Search Engine Journal

In travel SEO, size isn’t everything. Here are seven ways to use being small to your advantage, compete with big brands, and come out on top.

Hotels have the upper hand, but will they wake up and take advantage of the opportunity before it's too late? ...
06/25/2019

Hotels have the upper hand, but will they wake up and take advantage of the opportunity before it's too late?

Hotels hold an advantage over tech giants in the quest to forge relationships with travelers because they see them face to face, but that’s not going to stop the Googles of the world from getting as close as possible, tech experts said.

LATEST NEWS: What are your thoughts on this ❓ Expedia will begin downgrading hotels that charge resort fees - they will ...
06/25/2019

LATEST NEWS: What are your thoughts on this ❓ Expedia will begin downgrading hotels that charge resort fees - they will appear lower in search results 🤔

Just three weeks after Booking Holdings began charging hotels commissions on their resort fees, Expedia Group ruled out doing likewise but will begin Just three weeks after Booking Holdings began charging hotels commissions on their resort fees, Expedia Group ruled out doing likewise, but will begin...

🤔 I can't imagine this going off without a hitch...
06/19/2019

🤔 I can't imagine this going off without a hitch...

Accommodation platform is offering 200 multi-day trips around the world

💻 Why does your hotel need a blog? - Net Affinity Blog
06/18/2019

💻 Why does your hotel need a blog? - Net Affinity Blog

Recently, we touched on what kinds of content you should try and incorporate into your social strategy to help build your brand’s story online. Another way to build your narrative and presence online is through your blog. Having a blog, although it may seem like a chore, provides a stream of genui...

Airlines and Hotels Take On Travel Websites - Bloomberg 🤔
06/12/2019

Airlines and Hotels Take On Travel Websites - Bloomberg 🤔

Airlines and hotels are leaning on lobbyists, lawmakers, and regulators to regain control of the way travelers purchase flights and rooms by diminishing the standing of third-party travel bookers.

"Booking, Expedia, Trivago, and TripAdvisor have all shifted resources from performance marketing to brand marketing... ...
05/30/2019

"Booking, Expedia, Trivago, and TripAdvisor have all shifted resources from performance marketing to brand marketing... Why? To circumvent Google and other intermediaries, generate direct traffic, and build direct relationships with travelers.

Hotels would be wise to follow suit.

This means shifting more resources into brand marketing activities like content marketing, CRM, social media..."

How can hotel brands stay relevant when faced with powerful intermediaries, brand proliferation and the growth of alternative accommodations?

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