03/20/2026
I have been researching small businesses across Indiana for the past few weeks.
What I have found is surprising. There are businesses with hundreds of five-star reviews, loyal customers for 20+ years, and real expertise -- but when you search for them online, they do not show up.
Some have no website at all. Others have a site that has not been touched since it was built years ago. A few have placeholder text still showing on the homepage.
These are good businesses. They are just invisible to anyone who searches online before making a decision -- which is most people now.
If you own a business in Indiana and are not sure how your online presence looks to a stranger, drop your website in the comments. I will take a quick look and let you know what I see. No pitch, just honest feedback.
Eric Lefler
OphidianAI
[email protected]