10/16/2026
What keeps customers coming back? It may not be price.
Our research found that retail leaders believe customers value convenience and ease (40%) and fast, reliable delivery (35%) more than low prices when it comes to their shopping experience.
That points to a bigger shift in retail: loyalty is increasingly built through experiences that make customers' lives easier.
From mobile shopping to fulfillment to personalized recommendations, every point of friction is an opportunity to either strengthen or weaken the relationship.
We surveyed 150 retail and consumer durables leaders to understand what’s shaping growth and loyalty in 2026.
Get the full insights in The Loyalty Growth Playbook: link in bio!