And-Marketing

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Rigorously vetted Fractional CMOs (fCMOs) supported by a boots-on-the-ground team with decades of experience, turning marketing into your competitive advantage. You can subscribe to receive the &Marketing monthly newsletter on our website and stay up to date on current trends, events, and news in the digital marketing world.

03/01/2026

This is one of the books I recommend most to fellow entrepreneurs the book that made me rethink sales and success What if I told you that everything you were taught about sales was wrong Most people think sales is about persuasion pressure or slick talk
It’s not The most successful entrepreneurs and salespeople I know they’re generous They give first and then they win That’s why The Go-Giver by Bob
Burg is more more than just a sales book It’s a handbook for living I first read it early in my j-journey as a founder and it hit me hard The people who lead with value who give without expecting something immediately in return are the ones who build real trust and long-term success This book flips the sleazy sale stereotype on its head It’s the first book I give to anyone starting in sales Why Because it teaches us that giving is not just ethical it’s strategic Plus it’s an easy allegory You can knock it out in one sitting and the story sticks So if you’re building a business a brand or even a better version of yourself start by giving and read The Go-Giver by Bob Burg And if you want more tips on marketing leadership entrepreneurship and Al follow me for more

02/20/2026

Our Founder & CEO, Rajat Kapur often gets asked about the origin story of &Marketing. Late last year he was on Dean Waye’s podcast and he went through the back story of &Marketing - what he did before, how we started, and how we developed the Fractional CMO business.
As we turn the page to 2026, we’ve rebranded the FCMO Community “FUEL” and have launched a consulting practice to leverage the talent in our community to work on consulting projects for the middle market.

02/13/2026

Fractional CMO’S Avoid THESE Traps

02/06/2026

Marketing leaders I’ve been reflecting on the job market right now here in the early part of 2026 In January more than 108,000 people were laid off in the US the highest January total since 2009 If you’re a senior marketing leader who’s been impacted I want you to hear 2 things clearly first this is not a reflection of your value second you are not alone What these layoffs show is that the market is changing and how companies approach and value their workforces is changing too Even if we understand that intellectually experiencing a restructuring personally can still come as a shock You’re probably going through all the emotions right now The good news is that you’ll have options One of those options may be fractional work At this point most people have heard of fractional CMOs We’ve spent the past 3 or 4 years working in this space with fractional CMOs from all different backgrounds From a marketing perspective fractional work allows experienced leaders to apply their expertise in strategic marketing leadership across multiple client organizations who desperately need the help with flexibility autonomy and most importantly impact It might be a great next path for you but it’s not for everybody At&Marketing our team has built a community called Fuel specifically to support senior marketing leaders who want to pursue fractional work the right way Drop me a message or a follow or follow&Marketing I’ll tag it in the video below for more about what it takes to become a successful fractional CMO

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Horsham, PA
46077

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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+12152736998

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