SBCO - Strategic Operations for Functional Medicine

09/17/2026

09/17/2026

Here's one you can do Saturday morning without me.

Open your homepage and add one line naming the conditions you treat. Thyroid. Gut. Perimenopause. Autoimmune. Whatever yours are, written the way a patient would say them out loud.

Don't take anything out. Add.

That one line is what makes you searchable when somebody asks an engine for a practitioner who handles her thyroid.

Without it, there's nothing on the page connecting you to what she's asking about, so you don't come up.

Ten minutes, and it's the one I'd do first, because everything else assumes the engine already knows what you handle.

Register for the AI Visibility Masterclass, September 22, 4PM CST.
https://webinar.staceybutler.co/opt-in

09/15/2026

I'm speaking at Practice Better Summit 2026!

Join me September 16-18 for a free, virtual event on AI and the Modern Practice.

I'll be part of a panel on what to automate, what to delegate, and what to keep human, register here:
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https://practicebetter.partnerlinks.io/practice-better-summit-2026-7f94pqu2d2o4

09/15/2026

Run these on your own site before September 22 and bring what you find.

What usually turns up is that the information exists.

It's in her head, or in her intake forms, or in the way she explains her work on a discovery call.

It's just not on the page in words a stranger would understand.

That's why I'd rather you check first. You'll show up knowing which of the five is yours, and the session becomes about fixing it instead of learning about it.

It's a working session, not an overview. Bring your site.

https://webinar.staceybutler.co/opt-in

08/28/2026

This is the day your problem gets a straight answer.

𝗠𝗕𝗫 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗹𝗶𝗾𝘂𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 starts today at 𝟵:𝟯𝟬 𝗔𝗠 𝗘𝗗𝗧. Join from anywhere.

Last chance to join. Register now.
https://link.staceybutler.co/sp/954b48bd1aa

Bring a challenge. Leave with solutions in this high-impact, small-group virtual mastermind.Clarity. Solutions. Momentum.Welcome to the Virtual Coffee Clique® Mastermind—a focused, collaborative space where business owners and professionals come together to solve real challenges and move forward ...

08/27/2026

This is what an 𝗠𝗕𝗫 member said about the 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗹𝗶𝗾𝘂𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱 not our marketing copy, theirs.

"𝘔𝘺 𝘯𝘦𝘸 𝘧𝘢𝘷𝘰𝘳𝘪𝘵𝘦 𝘦𝘷𝘦𝘯𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘊𝘰𝘧𝘧𝘦𝘦 𝘊𝘭𝘪𝘲𝘶𝘦𝘴®. 𝘚𝘰𝘮𝘦 𝘰𝘧 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘉2𝘉 𝘣𝘰𝘯𝘥𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘢𝘤𝘤𝘰𝘮𝘱𝘭𝘪𝘴𝘩𝘦𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦𝘴𝘦 𝘮𝘢𝘴𝘵𝘦𝘳𝘮𝘪𝘯𝘥 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴."

The format is simple: a small group, one hour, and space to actually work through what's stuck. It works because the group is small enough that everyone gets heard.

Curious what an "ah-ha moment" looks like in an hour? Register today
https://link.staceybutler.co/sp/954b48bd1aa

Bring a challenge. Leave with solutions in this high-impact, small-group virtual mastermind.Clarity. Solutions. Momentum.Welcome to the Virtual Coffee Clique® Mastermind—a focused, collaborative space where business owners and professionals come together to solve real challenges and move forward ...

08/27/2026

I spent eighteen years in oil and gas before any of this.

What carried over is simple. Information has to be organized before a system can use it.

That's the whole game here.

An engine reading your site is doing what a new hire does on day one.

What does this practice treat, who does it treat, where, and what happens if I send someone.

If those answers take piecing together from a few different pages, it moves on, same as a new hire would give up and ask somebody.

Marketing makes the words good.

This is about whether the answers are findable. That's a different job, and it's the one I've done my whole career.

You probably don't need new words. You need them written out plainly, in one place.

𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟴 I'm covering what these engines are reading on a practice site.

Register for the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀, 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟴, 𝟰𝗣𝗠 𝗖𝗦𝗧.
https://link.staceybutler.co/sp/5b625829ec0

08/26/2026

Are you stuck on a business problem right now?

You don't have to figure it out alone.

On 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟴, 𝗠𝗕𝗫 is hosting a 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗖𝗼𝗳𝗳𝗲𝗲 𝗖𝗹𝗶𝗾𝘂𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱.

Twelve business owners, one hour, real challenges on the table.

You bring what you're working through. The group gives you direct feedback. You leave with actionable steps, not just notes.

This isn't a networking event where you swap business cards and hope something happens later. It's built around one thing: getting you unstuck.

Save your seat for August 28 at 9:30 AM EDT.
https://link.staceybutler.co/sp/954b48bd1aa

Bring a challenge. Leave with solutions in this high-impact, small-group virtual mastermind.Clarity. Solutions. Momentum.Welcome to the Virtual Coffee Clique® Mastermind—a focused, collaborative space where business owners and professionals come together to solve real challenges and move forward ...

08/25/2026

Good news, and I'd still want to know more about it.

Something on your site told me you were worth naming.

Could be your service pages, could be how your specialties are written, could be something you did three years ago and forgot.

You don't know, so you can't do it again on purpose.

That's what I'd want to figure out.

Same as when a patient says a colleague sent her, and you ask which colleague, because then you know where to put your attention.

I'm covering this on 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟴: How these engines decide who to name.

Register for the 𝗔𝗜 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀, September 8, 4PM CST.
https://webinar.staceybutler.co/opt-in

08/18/2026

Questions are still open until we start.

Send yours through the link in bio and I'll read them live.