10/07/2026
A $200M CEO said it this week.
And it took me right back to one of the greatest lessons I learned scaling to $1M+ a year in revenue:
Revenue is almost meaningless.
Everyone’s flexing their top line.
Nobody’s talking about what they KEEP.
$2M a month sounds impressive.
Until you see the rest.
Massive ad spend.
80 employees.
Terrible payment terms.
The founder chained to the business.
And after all of it?
They keep 5%.
Meanwhile the quiet company doing half the revenue keeps 40%.
Runs on systems.
And the owner actually sees his family.
So stop asking “how much are you making?”
Start asking “how much are you KEEPING — and what is it costing you to produce it?”
This is stewardship.
God doesn’t multiply what you make.
He multiplies what you manage well.
Stop chasing the number that impresses strangers.
Build the number that sets you free.