Media Masters

11/16/2021

Honored to have been interviewed by Billboard Magazine about the fallout from the Travis Scott Astroworld tragedy and its effect on Houston personal injury litigation.

After nine concertgoers died and hundreds more were injured during Travis Scott's set at Astroworld, Houston personal-injury attorneys sprang into action.

03/31/2020

How communicators are changing the game during the outbreak.

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more. Good morning, PR pros: To show its appreciation for people across the nation, Taco Bell is offering a free taco to each...

03/19/2020

Who are Americans trusting for their information during the ?

Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more. Good morning, PR pros: Musa Tariq, global head of marketing for Airbnb Experiences, launched an impromptu video networking se...

03/10/2020

Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? Either way, it’s not just...

03/05/2020

When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible. As the COVID-19 coronavirus continues its tragic march, disrupting business, travel and everyday activities, every organization should be prepared to use the 4 F.....

03/02/2020

The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers. With 330 million active monthly users, Twitter is a staple of digital marketing. Though it’s essential to cultivate a Twitter fo...

02/25/2020

Good advice: Choose a voice for your social media.

Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed. Every company is a unique community shaped by quirks, habits, preferences and pet peeves. The onus is on communicators to craft messaging that resonates with people from a range of back...

02/17/2020

Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage. Press releases all seem the same. Little more than the company name changes as in: Company X is “an industry-leadin...

02/14/2020

Focus on other people, accept that ‘perfect’ doesn’t exist, and seek happiness outside that cubicle. Marketers love to spout about content being king, but savvy communicators know that contentment holds far more power in every workplace kingdom. It’s simple: When we’re happy at work, we pr...

02/11/2020

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their ...

01/31/2020

Scary guy... good message.

Employees (and customers) can smell phony corporate baloney a mile away. Prioritize compelling, emotional imagery, and give user-generated content a try. If the goal of internal communication is to engage, empower and influence employees, then communicators must create content that stirs emotions. E...

01/29/2020

When the heat is on, you can easily get burned—so avoid these common pitfalls. Every day, communication professionals go to work with a rough idea of how the day will unfold. You’ll attend a staff meeting, develop a pitch plan for a new product, check in with your direct reports, meet with consu...