04/07/2026
Dominating Local Search in Midland, TX
Hormone Therapy & Medical Weight Management
Client: Midland Medicine Weight & Hormone Management
Goal: Dominate local search in Midland, TX for hormone therapy and medical weight management services.
Duration: November 19, 2024 – March 29, 2026.
Key Achievements:
SEO Performance:
Achieved 100% Page 1 Google rankings for all core targeted keywords.
Improved rankings for 10 targeted keywords, with significant jumps (e.g., “Hormone Imbalance Treatment Midland TX” moved from #8 to #1).
Expanded targeting with new keywords, showing noticeable improvement within the first week.
Google Business Profile (GBP) Results:
Direct Phone Calls: 2,232 high-intent inquiries.
Website Visits: 3,093 users explored services.
Direction Requests: 807 patients navigated to the clinic.
Traffic Growth:
Clicks: Increased by 21.61% (457 to 583).
Impressions: Increased by 23.27% (8,440 to 11,000).
Off-Page Authority:
Total Link Assets: 394 (93 directory submissions, 52 local submissions, 331 backlinks).
Domain Authority: Improved to 7 (Moz).
Conclusion: The campaign successfully established Midland Medicine Weight & Hormone Management as a leader in local search for hormone therapy and weight management services. ProVia Digital Marketing achieved measurable results, including increased visibility, traffic, and patient engagement, setting the foundation for continued growth.
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