05/04/2026
Here's the 3-part system that helped me close the gap:
1️⃣ Every new guest left with a gift
Two retail samples, gift wrapped with a ribbon, and a handwritten note at checkout. Before they ever had a reason to come back, they already had a reason to remember the experience.
2️⃣ Automation picked up where the team left off
If a new guest didn't pre-book, they got a text and email with the booking link. If they still hadn't booked within two weeks, a sequence of texts and emails went out with a special offer, without anyone on the team having to track it manually.
3️⃣ The team made personal contact at the eight-week mark
Every week, they ran a report on new guests who had come in eight weeks prior, hadn't returned, and had nothing on the books. A phone call, a voicemail, and a follow-up text all focused on getting the guest back in.
If your new guest retention is sub-par, implement any (or even better, all) of these systems, and I promise you'll see that number come up!