10/22/2014
How to pick a company logo
A company logo is more than just an image with words or symbols. It is a visual message that should tell a story about your company, who you are, what you do, or what you stand for. This seems like a complicated message so the key is to keep it simple. Use the following steps to help you develop a logo that will help promote and represent your company.
1) Brainstorm: Think about the image, colors, shapes, fonts, and company name.
2) Drafting: Transfer this idea onto paper, and start crafting the perfect logo.
3) Revision: Through multiple revisions of the logo you will be able to create the aesthetics that will represent your company.
4) Think about your customers: Appeal to those using your services. For example an auto store would use a theme that is more mechanical while a boutique store will use one which is more artistic.
5) Finalization: The end product should be a message which is simple yet enduring, appropriate but also versatile. It should communicate integrity and strength.
