01/30/2026
We are pleased to announce our first-ever Vendor of the Year Award, presented to Michael Parsons and Coca-Cola Southwest Beverages.
While we are fortunate to work with many outstanding suppliers, Mike has consistently gone above and beyond to foster a strong and collaborative relationship with the Sunbelt team. His ability to connect seamlessly with CCSWB counterparts- from field teams to senior executive leadership- has been instrumental in driving alignment and results.
Mike’s understanding, ownership, and solution-oriented approach, along with his ability to manage complex stakeholder responsibilities, set him apart in today’s dynamic go-to-market environment. These efforts led to more than 200 joint trade day visits between Sunbelt and CCSWB teams, focused on addressing store-level compliance opportunities and overcoming operational challenges- once again delivering above-average business results.
Please join us in congratulating Mike on this well-deserved recognition and a job exceptionally well done.