Trio Marketing

10/14/2026

🐾 One of our favorite weekends of the year is almost here!

We've had the pleasure of working with Hill Country Animal League Clinic for more than six years, and Barktoberfest is one of the projects we look forward to most.

Behind the scenes, our team helps bring this event to life through sponsorship development, marketing strategy, event promotion, media outreach, website updates and plenty of coordination along the way.

It's a great example of the work we love doing: bringing strategy, creativity and community partnerships together to support a client's mission.

And HCAL has an important one. For 40 years, they've helped make affordable spay and neuter surgeries and preventive wellness services accessible to dogs and cats throughout the Hill Country.

This Saturday, all that planning comes together at the 6th Annual Barktoberfest, with dog races, costume contests, rescue organizations, local businesses and a whole lot of community support.

📅 Saturday, October 17 | 10 AM–4 PM
📍 Boerne Main Plaza
🎟️ FREE admission

Learn more: https://hcaltx.org/barktoberfest/

We're proud to be part of the team behind Barktoberfest and even prouder to support the work HCAL does year-round. ❤️

Thanks to our 2025 Barktoberfest sponsors for your support at this year’s event! Save the date for the next Barktoberfest in October 2026!

09/22/2026

Q4 is almost here, friends, which also means it's time to start planning for 2027. 😱

Before you start building next year’s budget, marketing calendar or very long list of things you should be doing, there’s a better place to start: What are you actually trying to accomplish?

In our latest newsletter, we’re talking about the difference between goals, strategy and tactics, why your business strategy should guide your marketing strategy, and a simple way to start setting priorities for the year ahead.

Plus, we’re sharing a few questions you can use with your own team to get the conversation started.

Check it out ➡

The calendar flips, it starts getting dark way too early, and a fall breeze blows through the office (who are we kidding, there’s no such thing as a fall breeze in Texas)…..Q4 is Coming.

08/24/2026

Well, this is a pretty exciting list to share. 🎉

Several of our clients (AND US!) were recognized in The Boerne Star 2026 Best of the Best:

🏆 Johnson Eye Care, Winner, Best Optical Shop
⭐Hill Country Animal League Clinic, Finalist, Best Nonprofit
⭐ Hill Country Animal League Thrift Store, Finalist, Best Thrift Store
⭐ Boerne Air Conditioning & Heating, Finalist, Best A/C Company
⭐ Trio Rehabilitation & Wellness Solutions, Finalist, Best Physical Therapy
⭐ Trio Marketing, Finalist

We are beyond thankful to work alongside organizations doing meaningful work and contributing so much to the Boerne community. Seeing that work recognized by the people they serve makes us incredibly proud.

And yes, we’re also pretty stoked to see Trio Marketing on the list for more than 5 years! Thank you to our clients, community, team and everyone who has trusted us. We’re honored to be among such excellent company.

Congratulations to all of this year’s winners and finalists!

Check out the 2026 Best of the Best special edition: https://publisher1.etype.services/Boerne-Star/e-paper-special-edition/C42507006818AF5D

08/13/2026

One thing we've learned after working with businesses for the last 12 years...

You don't always need to do more marketing.

Sometimes you just need to look at what you already have with fresh eyes.

We're kicking off a series of quick tips that take about 10 minutes to try. Simple ideas, practical fixes, and hopefully a few "Why didn't I think of that?" moments.

Here's the first one. 👇

08/06/2026

If your business isn't showing up when people search for what you do, you're likely missing customers who are ready to buy.

Local SEO isn't about trying to rank everywhere. It's about making sure your business appears when someone nearby searches for the products or services you offer. From your Google Business Profile to your website and online reviews, a few strategic changes can make a big difference.

We break down what local SEO is, why it matters, and the practical steps you can take to improve your visibility without getting lost in marketing jargon.

Read the full article: Local SEO for Small Businesses: How to Show Up When Customers Are Searching

07/30/2026

Happy International Friendship Day. 💙

We started Trio believing our jobs were bigger than marketing. We wanted to be partners with our clients, not just another agency.

Ten years later, that’s still what guides us.

Some of our favorite success stories aren’t measured in campaigns—they’re measured in years.

Thank you to every client who’s trusted us, grown with us, and become a friend along the way. We’re grateful to be a part of your story and even more grateful for the relationships we’ve built.

Ellen Warach Leventhal
Pruitt-Littleton Decorative Artists
Trio Rehabilitation & Wellness Solutions
Johnson Eye Care
Branson Design Group
Hill Country Animal League Clinic
Afloat Insurance Agency LLC
Boerne Air Conditioning & Heating
Murfit Fitness Club
Quinn Dermatology
Precinct2gether
San Antonio Dog Training Club

07/21/2026

Mid-Summer check-in, ya'll!

What's been the biggest challenge on your plate lately?

💬 Finding enough time
📣 Keeping up with marketing
📈 Business is booming, but we're stretched thin
🏖️ Trying to take a vacation... while still running the business
🤷 Something else? We'd love to hear it.

Drop your answer in the comments. Chances are, someone else is feeling the same way.

06/18/2026

SEO isn't dead.....but it is changing.

A recent study analyzing thousands of AI search citations found that certain types of content are far more likely to be referenced by AI tools like ChatGPT, Perplexity, and Google's AI Overviews.

Some of the top-performing formats?

✔️ FAQs and educational content
✔️ Comparison pages
✔️ Original research and data
✔️ "Best of" lists and rankings
✔️ Expert insights

The takeaway: Businesses can no longer rely on simply having a website and a few blog posts. To earn visibility in the next generation of search, your content needs to be genuinely helpful, authoritative, and designed to answer the questions your audience is asking.

At Trio, we're actively evaluating how AI search is impacting our clients' visibility and adjusting strategies accordingly. The good news? Many of the same fundamentals that drive great SEO—quality content, expertise, and a strong user experience—still matter.

The difference is that now we're optimizing not just to rank, but to become the source AI trusts enough to cite.

Curious how your website stacks up in the age of AI search?

Send us a message. We'd be happy to take a look and share a few opportunities we see.

Original research (82%) and comparison content (76%) lead all content types in AI search performance. See the full ranking and what it means for content strategy.

06/10/2026

A quick shoutout to our friends and partners at Boerne Air Conditioning & Heating 💨❄️🔥

One of the coolest parts of our work is getting to partner with small businesses that are REALLY good at what they do and pretty incredible humans too. Mark and the team at Boerne AC are always willing to go the extra mile for anyone.

Over the years, we’ve worked together on everything from website updates and SEO to ads, social media, customer experience projects, and email campaigns.

And if you know Mark, you know how much he quietly gives back to this community too — from supporting dozens of local causes with sponsorships to providing equipment for the fire department and scholarships for students.

We’re grateful to work alongside good people doing good work ❤️Thanks

Go give them a follow and show them some love 👇

https://boerneac.com/

Boerne AC & Heating has been providing Boerne, Texas and Kendall County communities with heating and cooling services for more than 40 years.

06/01/2026

It's June 1st, you guys! A little motivation for summer!