08/29/2026
If you don’t know how’d you sell or how to price your knowledge, read this 👇
Here’s the part the slides didn’t have room for.
There are only three ways to hand your knowledge to someone, and the price of each one is set by how much you take off their plate.
Do it yourself (DIY)
You give them the material. They do the work.
You’re not in the room. This is the Google Doc, the course, the template pack.
It’s the cheapest thing you’ll ever sell and the only one that scales while you sleep.
It’s also where most people fail, because you handed them information and their actual problem was that they didn’t know what to do with it.
Done with you (DWY)
Same material, but now you show up or have some form of 1:1. Calls, feedback, someone to ask when they’re stuck.
In my case this is the structure plus me on calls, and it sat around $7,000. The Amazon coaching program has grown so big I have 2 coaches alongside with me.
The jump from the tier below isn’t better information. It’s that you removed the possibility of them getting stuck alone.
Done for you (DFY)
You do the work. They receive the outcome.
This is the top of the ladder and mine goes up to $15,000, but understand what it costs to run.
Every sale adds labour. You need people, systems, and a way to guarantee quality when you’re not the one delivering.
DFY is the most profitable per client and the fastest way to build yourself a job if you set it up badly.
The knowledge between these 3 didn’t change, what changed was simply how I delivered the knowledge.
That’s the whole mechanism. People aren’t paying for what you know. They’re paying for how far you carry them.
Which means the question isn’t “am I expert enough to charge more.”
You already answered that by being good at your specific thing.
The question is which of those three you’re built to deliver, and most people pick wrong because they pick the one with the biggest number instead of the one they can actually run.
Save this post & follow for more if you’re looking to turn your expertise into an online sellable program.
