05/19/2026
The path of a footballer is rarely linear. Talent matters, but timing, visibility, contracts, markets, passports, agents, club politics, league reputation, and simple luck can completely change a career trajectory.
A perfect example is Javon East 🇯🇲 .
I first spotted him in early 2016 playing for Portmore United in the Jamaica Premier League. He was 19 and the quality was obvious immediately: technical, creative, powerful, movement, finishing. Yet despite that, there was almost no serious international market for him at the time. Not even in USL Championship a traditional market for Jamaican players.
Only in 2019, at 23 years old, did he finally get his first move abroad to Santos de Guápiles in Costa Rica after impressing against them in Concacaf Champions League. Other clubs simply were not willing to bet on him or take what they perceived as a “risk” on a player coming from Jamaica.
He spent three years there, including a turbulent loan spell at A.D. San Carlos, before finally arriving at Deportivo Saprissa, where suddenly the narrative changed. He won four titles in a row and became one of the most impactful forwards in the region.
Yet even then, football remained football.
Despite success, he was released six months early from a three-year contract because the club and player could not agree on a renewal. In early 2025 he moved to Hapoel Haifa, and only a year later earned another move to Hapoel Be’er Sheva, who reportedly paid around $200k to release him early from his contract. This season he is one of top scorers in Israel Premier League and he is first in the table with two games to go.
What’s fascinating is this:
At 30 years old, clubs are now willing to pay transfer fees for him — something many were unwilling to do when he was 19, 20, 21, or 23.
Now, at 31, there is reportedly interest from one of the highest pay markets in Europe.
That tells you everything about football scouting and player careers.
The difference between a player being “overlooked” and “valuable” is often not ability alone. Sometimes it is:
* the league you play in
* the exposure you receive
* the timing of your breakout
* the credibility of your club
* your agent network
* international competitions
* contract situations
* market trends
* a coach trusting you
* one good season in the right environment
People often talk about football careers as if the best players naturally rise to the top. Reality is far messier. There are players with top-level ability who never get the right platform, and others whose careers suddenly accelerate at 28, 30, or even later because football finally notices them.
Javon East’s journey is a reminder that development and recognition are not always synchronized. Sometimes the player was always good — the market just wasn’t ready to see it yet.
Here is a video I made of Javon East in 2016, 10 years ago, when I first spotted him.
Citizenship: JamaicaDOB: 22 March 1995