Saurage Marketing Research

Saurage Marketing Research Saurage Research is a full-service research + insights firm specializing in B2B and B2C

Our areas of expertise include:
- Brand Strategy Development
- Competitive Analysis
- Segmentation Analysis
- Adapting Initiatives to Time Frames
- Determination of Value Drivers
- Exploration of Communication Channels
- Formulating Key Messaging
- Brand Development

Who knew? How addressing the women's health gap presents a significant and untapped opportunity for biopharma to drive i...
03/21/2025

Who knew? How addressing the women's health gap presents a significant and untapped opportunity for biopharma to drive innovation and improve health outcomes.

Who knew? How addressing the women's health gap presents a significant and untapped opportunity for biopharma to drive innovation and improve health outcomes.

Socializing is important after all! Stay connected, people!
10/24/2024

Socializing is important after all! Stay connected, people!

A large meta-analysis of over 600,000 people shows that experiencing loneliness significantly raises the risk of developing dementia by 31%.

This is amazing. I want an athlete brain!
08/01/2024

This is amazing. I want an athlete brain!

Olympic gold is awarded to bodies of all shapes and sizes, all perfectly tuned to meet the high standards demanded of their field.

Dreamscrolling - benefit or bane?
06/01/2024

Dreamscrolling - benefit or bane?

The average American spends nearly two and a half hours a day "dreamscrolling" — looking at dream purchases or things they’d like to one day own.

35 Maps That Show Us Lesser Known Facts About America
05/23/2024

35 Maps That Show Us Lesser Known Facts About America

For every Internet user who starts fights about the USA using facts they pulled out of their back pocket, there is a map that shows facts about America as they are and lets people make up their own minds about what they mean. Because of things like light pollution, trees, railways, streets, and road...

07/13/2023

The simple number solves a notoriously complicated problem.

Unfortunate factoid. Bed-rotting is a form of self-care for Gen Z.
06/08/2023

Unfortunate factoid. Bed-rotting is a form of self-care for Gen Z.

Gen Z seems to think so.

Given the presence of five distinct generational cohorts within the current workforce, each displaying a progressively l...
05/30/2023

Given the presence of five distinct generational cohorts within the current workforce, each displaying a progressively lesser degree of homogeneity compared to its predecessors, it is prudent to adopt a cautious and critical perspective when forming assumptions about the individuals comprising each generation.

It can be useful to talk about generations, but generational categories are not scientifically defined and labels can lead to stereotypes and oversimplification.

AI and ChatGPT tools are associated with fear of job loss, suspected academic cheating, substitution for custom wordsmit...
04/11/2023

AI and ChatGPT tools are associated with fear of job loss, suspected academic cheating, substitution for custom wordsmithing, and more. What if this tool were integrated into the creative process? Read on.

OpenAI’s mega-popular chatbot can enable creative professionals to think outside the box and arrive at better ideas, writes Imagination’s Tom Gray.

Now might be a good time to revisit the true values and authentic contribution of DEI in the workplace.
02/28/2023

Now might be a good time to revisit the true values and authentic contribution of DEI in the workplace.

In this McKinsey Explainer, we explore what diversity, equity, and inclusion is and why successful organizations are actively embracing DE&I.

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