08/29/2026
๐๐ณ ๐ฌ๐ผ๐ ๐ช๐ฎ๐ป๐ ๐๐ต๐ฒ ๐๐ฒ๐๐ ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ผ๐ฟ๐ ๐ถ๐ป ๐ฎ ๐ก๐ฒ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐, ๐ฃ๐ฟ๐ถ๐ฐ๐ฒ ๐๐ต๐ฒ ๐ฅ๐ถ๐๐ธ
We have had multiple calls with international companies making a real push into this market. Strong business at home. Serious backing behind them. They want senior hires who can open doors on day one and get them to scale quickly. The problem is not finding the right individuals for these positions, it is the compensation structure that follows.
We explain they are not filling a job. They are asking someone to take a risk.
Look at what you're actually asking for. You want an executive with fifteen or twenty years in the market and a book of relationships they spent a career building. You want them to walk away from a comp plan they already trust, a brand that gets their calls returned, and a team they know, so they can go represent a company nobody here has heard of.
No reference clients. No local infrastructure. No colleagues. And a P&L that gets picked apart by an investment committee sitting several time zones away.
If the entry stalls, they don't get to go back. They're the one holding the bag with a gap on the resume and a network they just spent their credibility on.
That risk carries a price. The good ones know exactly what it is.
So when I hear โwe'll pay market,โ my question is: whose market? The one you're leaving, or the one you're entering? Sponsors love to model this hire as a line item on the operating budget. It isn't. It's the cost of entry.
A structure that actually works looks like this. Base benchmarked to the local market, not the home office. A guarantee through the ramp, twelve to eighteen months, because there is no pipeline for them to earn on yet and you both know it. Real long-term incentive, equity or phantom, because you're asking them to build an asset and they should own a piece of what they build. And protection if the parent decides in year two that the geography isn't worth it.
Here's the trap with underpaying: you don't end up with nobody. You end up with somebody. You get the person who was available, who couldn't command more elsewhere, who needed the job. Eighteen months later there's no traction, and the conclusion in the boardroom is that the market was tougher than expected.
The market was fine. The offer was the problem.
๐๐ณ ๐๐ต๐ฒ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐ฐ๐ฎ๐ป'๐ ๐ฎ๐๐๐ฟ๐ฎ๐ฐ๐ ๐๐ต๐ฒ ๐ฝ๐ฒ๐ฟ๐๐ผ๐ป ๐๐ต๐ผ ๐ฐ๐ฎ๐ป ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐ฑ๐ผ ๐๐ต๐ฒ ๐๐ผ๐ฟ๐ธ, ๐๐ผ๐ ๐ฑ๐ผ๐ป'๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ต๐ถ๐ฟ๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ. ๐ฌ๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐ฝ๐น๐ฎ๐ป ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ.
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