Motivated Seller Blueprint

11/03/2024

If you’re not getting what you REALLY want, do something REALLY different.

10/30/2024

Just wrapped up a session with some incredible people changing the way real estate has ever been done before. 140 transactions and $50 million in sales in the first month. Yes there is a better way. Hit me up if you're interested in being part of the fun.

10/28/2024

10/24/2024

KEY HIGHLIGHTS FROM THE LATEST NAR REPORT

❓Which of these stats stand out most to you❓
One of these caught me by surprise.

✅ Existing-home sales descended 1.0% in September.
✅ NAR noted this is the slowest home sales have been since October 2010.
✅ Sales dipped 3.5% from one year ago.
✅ The median existing-home sales price climbed 3.0% to $404,500.
✅ There is 4.3 months’ supply at the current monthly sales pace.
✅ The inventory of unsold existing homes rose by 1.5% from the prior month.
✅ First-time buyers were responsible for 26% of sales in September – matching the all-time low.
✅ All-cash sales accounted for 30% of transactions in September.
✅ According to Freddie Mac, the 30-year fixed-rate mortgage averaged 6.44% as of October 17. That’s up from 6.32% one week ago but down from 7.63% one year ago.

11/22/2021

Don’t Be “That” Agent!

I see these posts every day.

And I’ve got news for ya’…

Posts like this are DESTROYING your business.

There are a few things wrong with this type of marketing.

First, telling your potential sellers ((or WORSE, your active listings)) that it’s easy and simple to get a home sold that fast and over asking in a day is completely DIMINISHING the value you bring to the table.

The sellers that see this are thinking… why would I pay a real estate agent all this money if everything is going over asking price in a day??

Second, it BEGS the question… How much money was left on table?? 😳 hhmmm…

Next, if you work with buyers, it freaks them out.

Finally, the ONE THING MISSING from this post is the MAGIC you bring to the table. The REAL PROBLEM you solve to get a home sold this fast and for this much.

For example: This home had it’s challenges -or- this seller was in a difficult situation, and we managed to get their home sold quickly for top dollar BECAUSE of our HYPER TARGETED marking plan. We were able to find the UNIQUE and PERFECT buyer for this home though because we had a great marketing plan. Our social media presence is second to none and so is the rest of our HOME SELLING SYSTEM.

I’m just riffing as I write this but you get the picture.

Your marketing should SOLVE problems for your sellers and your UNIQUE ABILTY is why they should list with you. Tell a story. Be sure it is real and truthful.

Feel free to COMMENT BELOW if you need any help with your marketing or if you want to run a headline past me.

Glad to help…

11/21/2021

What’s the one thing that separates highly SUCCESSFUL agents from STRUGGLING agents?