10/10/2026
Small businesses deserve strong employee benefits and attentive service. Insurance Business highlights how automation is bringing agencies back to small-group benefits by reducing paperwork, repetitive data entry, and administrative costs. The opportunity goes beyond efficiency: brokers can spend more time helping employers understand coverage and supporting employees. Technology can improve service, but human oversight and trusted relationships remain essential.
The margin economics of small-group benefits have always been punishing. Automation is changing the calculation - and some agencies that gave up on the line of business entirely are finding their way back to it