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Discover how to create ads for your local business that actually sell, not just look pretty.
12/31/2024

Discover how to create ads for your local business that actually sell, not just look pretty.

The Pareto Principle states that 20% of content online gets 80% of the views.That’s what they taught me in business school. And it’s dead wrong.It’s more like 5% of content gets 95% of views.You know why?Because most content is BOOOOOOOOOOORING.Repetitive. Cliche. Dry as your tongue when you w...

Three Letters That Will Magically Get You More Clients
09/29/2024

Three Letters That Will Magically Get You More Clients

First things first: If you haven’t checked out this article about Mass Marketing Doesn’t Work. Do This Instead you’ll want to start there. It’s worth it, trust me.The #1 thing you can do to make your marketing pay off is: craft an RSO. A Rock Solid Offer.Here’s how: The Deadliest Mistake W...

The Fatal $34,832/Week Mistake Most Local Businesses in Huntsville Are Making
09/22/2024

The Fatal $34,832/Week Mistake Most Local Businesses in Huntsville Are Making

I’m going to let you in on a story a good friend and real estate mogul once told me. He laid it out, hoping I’d avoid stepping on the same landmine that blew up in his face.He was pouring thousands a day into Google AdWords and pulling in a stellar 497.6% return.A performance so good it felt lik...

How to deter any potential customer… Use confusing and big words that school taught you that you thought would make you ...
09/15/2024

How to deter any potential customer… Use confusing and big words that school taught you that you thought would make you sound smart

Just use the BAR test

If you're a business owner, putting your ad through the bar test is the easiest way to improve any marketing piece you'll ever create.Don't worry, it doesn't require you to actually go to a bar physically, although it would be interesting to test some of the good vs. bad ones just to show how effect...

Avoid burning through your ad budget and figure out how to "Zero In on Your Dream Buyer" and "Turn Boring Products into ...
09/08/2024

Avoid burning through your ad budget and figure out how to "Zero In on Your Dream Buyer" and "Turn Boring Products into Must-Have Marvels." Your ROI will thank you.

Spending money on ads is nerve-wracking because you don’t know if that cash is ever coming back—hopefully with some friends tagging along. Spending money without knowing if it'll bring in a single customer? That's scarier than a prostate exam from Edward Scissorhands. (I'm sure you'd rather burn...

Forget the fluff and the wasted ad dollars. Speak to your best prospects and generate new clients on demand with a prove...
09/01/2024

Forget the fluff and the wasted ad dollars. Speak to your best prospects and generate new clients on demand with a proven and time-tested method of writing winning ads.

Click the link below to discover how to write ads that don’t just get noticed—they get real, paying customers on demand.

Here’s something I discovered after all these years in marketing.⠀Most ads absolutely suck at getting clients.⠀Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable.⠀But if they don’t get you new clients… who cares?⠀In this article I’ll show you how...

What is The One “Thing”, The “Winning Edge” of Obtaining Clients?Click the link below to find out!
09/01/2024

What is The One “Thing”, The “Winning Edge” of Obtaining Clients?

Click the link below to find out!

The main focus and challenge of any business is increasing sales and for those businesses that want to earn as much money in a short period of time there is one thing that has to be present. One thing above all else is to get you to the profits quicker than the average business owner. I mean average...

Carpet bombing your slogan or logo doesn’t work unless your marketing budget is the GDP of a small African country. Do T...
08/23/2024

Carpet bombing your slogan or logo doesn’t work unless your marketing budget is the GDP of a small African country. Do This Instead:

Quick Question: Who’s Your Ideal Customer?A lot of business owners answer that with a variation of:“Anyone with a pulse and the money to pay me.”Two problems with that:1. It doesn’t narrow things down at all.2. It only works if you’ve got an unlimited marketing budget.If you’re trying to...

Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never ...
08/16/2024

Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easier to get in front of the perfect prospect for our business.

…Buuuuuuuuuuuuuuuuuuutt…

…there are downsides.

“Heyyyyyy, what’s new with you!?”Pretty common way to greet someone when you haven’t seen them for a while, right?Notice we don’t say:“Hey, what’s old?”or“Hey, tell me what I already know.”We ask what’s NEW because ‘NEW’ is what gets the juices flowing! And if you’re seri...

Change your business forever with this one marketing principle
07/29/2024

Change your business forever with this one marketing principle

If you notice other business owners in your field growing rich, while you struggle, grinding out every day, barely making ends meet and not having any of the “Fun Money” that gives breathing room to do what YOU want, then this article is for you.In every market and every business, there are spec...

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