Pass the Queso

Pass the Queso I build businesses that convert better, retain longer, and sell like popsicles at the gates of hell.

Emelie Sanders is a Humor Brand Strategist, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear over clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. This channel will cover The 3 Cheeses:
🧀 Copywriting
🧀 Creative Direction
🧀 Campaigns / PR

Humor is serious business, and how creatives can charm and disarm their way to profit and authority.

06/20/2026

Sources: Elena Kunkel | Writer, Messaging + Creative Identity for getting me hooked on chillness, and the book is called Big Magic by Elizabeth Gilbert.

Also Buc-ee's for the lawn chair 🥵

06/02/2026

Enjoy the ASMR

05/30/2026

This isn’t about shorts or money (Brand mentioned: )

05/27/2026

Here’s everything. I win 🤣

05/20/2026

Bonus tip: you can email Notion and they’ll remove features that annoy you.

(My personal anti-favs include Meetings & AI)

In the biz, we call these “pre-requisites”
05/18/2026

In the biz, we call these “pre-requisites”

05/15/2026

Identity work can be a distraction from getting your reps in (oope)

Which one would you try? 👀
05/14/2026

Which one would you try? 👀

Address

PO Box 9041
Huntsville, TX
77340

Telephone

+19366615136

Website

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