Pass the Queso

Pass the Queso I build businesses that convert better, retain longer, and sell like popsicles at the gates of hell.

Emelie Sanders is a Humor Brand Strategist, and the Head Honcho of Pass the Queso. While she’s not screamin’ all over the place about how “clear over clever” is bullsh*t, she’s using humor to help creatives get their edge in tHe SpAcE. This channel will cover The 3 Cheeses:
🧀 Copywriting
🧀 Creative Direction
🧀 Campaigns / PR

Humor is serious business, and how creatives can charm and disarm their way to profit and authority.

09/02/2026

You know you need to track your monthly data, but you don’t because it sounds hard and lowkey boring.

This is how we do it — it includes filling out a fun lil form that organizes it all on the backend.

You just need a 2-step Zap, a form platform, and Google Sheets.

★ Comment DATA and I’ll send you the link!

08/31/2026

Lowkey couldn’t find a place to park that didn’t blind us, so my b

But Biz Domains changed how I look at, organize, and visualize my business.

Give it a whirl the next time you’re doing weekly planning, or feeling the weight of the entrepreneurial mental load

08/27/2026

Not me turned on by “you wanted me to remind you about HEB” in the middle of getting ice cream together

08/26/2026

Knowledge is the best resource you can have as a business owner.

Scratch that — WISDOM is, but wisdom is knowledge in practice, and you have to stop trying to “figure out” your business to even obtain that.

Becoming a well-resourced business owner means you stop chasing this moment you’ve arrived, and start understanding beyond just the business you’ve built thus far.

To become more business literate.

08/21/2026

CALLING ALL MOMS AND LOGISTICAL GENIUSES, I need support before I die

There’s a lot you avoid because it sucks and it’s hard and “that’s just business, baby” …right?Or is it?We’ve normalized...
08/20/2026

There’s a lot you avoid because it sucks and it’s hard and “that’s just business, baby” …right?

Or is it?

We’ve normalized a lot of unhelpful-to-you behaviors and dismiss how you feel regularly bc to be a business owner requires a dose of martyrdom here and there.

But everything you ignore, side eye, or explain away is data. It’s all neutral information to guide your next step.

Constructions is the moment you look at all these things right in the face and decide to build differently with what you see and what you know.

★ Enrollment is open for August, and we start Sept. 28th — sign up via the bio link, or comment CONSTRUCTIONS and I’ll send you all the info

08/18/2026

The opportunity in the online space is HUGE, but most folks are approaching it the wrong way.

If your goal is to build a lasting, profitable business – focusing on your expertise alone can slow you down.

The real opportunity isn’t necessarily in your expertise, but in learning how to build a business around it.

I got a camera. You’re about to be so sick of me. muahaaaaaa🥵
08/16/2026

I got a camera. You’re about to be so sick of me. muahaaaaaa

🥵

08/13/2026
08/10/2026

I have 2 objectives for your time with me…

★ Establish a strong baseline of business literacy – a deep understanding of business as a construct, not just the one you’ve built.

★ Develop a practice of not just getting reps in, but noticing the lessons about yourself within them and responding accordingly.

This means that you leave with a crazy strong self-assuredness, knowing you have the best read on your business and are the best person to run your whole ass business wherever you take it.
 
And that you have an intimacy with yourself as a Creator, as a human, as a business owner.
 
You’ll come in as the coach… the service provider… the educator… whatever-you-call-yourself.
 
And you’ll leave as the person you trust the most with your business.
 
As the person who sees how big their possibilities are, and knows exactly how to get there too.

Enrollment for Constructions is open all of August, but our extended plan ends on the 15th — check out the bio link!

Address

PO Box 9041
Huntsville, TX
77340

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