Real Estate Content Made Simple

Real Estate Content Made Simple Simple tips and tricks for creating video and social media content. Build your brand with your phone! The only asset for a business is attention.

Attention is gained through content. Plato made content, Ghandi made content, Martin Luther King made content. Their content became their brand. Your brand will either move your business forward or it will stop. And nearly every buying decision is predicated on marketing rather than sales. Don't ruin by spamming or bothering people. Be obsessed about creating value for your customer, and deliveri

ng it in a way that makes them curious to know more. We teach you how to create SIMPLE short videos and engaging social media posts that get people talking back to you and about you. This gets attention and grows your income and influence in your market without wearing you out and without lots of paid ads. If you are ready to stop being a commodity in a saturated industry, call. If you're ready to show the market the real you, call. If you're ready to do more than you think you can, call. There's a hole in the market, and it can only be filled by YOU.

06/14/2024

It was a privilege to witness the first bucket fulls of dirt to start the Gainuss family build. The is Barb from GoServ Global, the organization spearheading the effort to raise funds to raise the roof on this house! The family has been living in a shed for the past 2 years, and that will end Lord willing at the end of 2024 when they can move into their new home with a shower on the INSIDE of the house instead of the outside. So glad to be helping in a small way with video on this amazing project~

05/21/2024

Don’t overthink content. What calendar season is it? If it’s spring, it’s the start of event season…farmers market and festivals.

If it is May, it is graduation season. Use video and social media content that cheers these kids on!

Use DMs to show empathy for the Mom having a hard time.

And use tour videos to connect to the parents who might be making a move too in this chapter.

Lots of content to make in May!

04/06/2024

What kind of social media content brings leads into your business?

02/26/2024

This week’s content idea: Highlight Leap Day on Thursday

The best thing I’ve done in my business is produce my own leads. Social and phone cameras have leveled the marketing fie...
07/22/2023

The best thing I’ve done in my business is produce my own leads. Social and phone cameras have leveled the marketing field and we are only limited by our creativity to stand out as THAT listing agent. Keep the 35% and attract people instead of chasing them.

It’s a whole new world. Zillow can’t walk and talk through homes. It can’t give original insights in real time or empath...
07/22/2023

It’s a whole new world. Zillow can’t walk and talk through homes. It can’t give original insights in real time or empathize with a problem. We can. Welcome back, humans.

People can see right through us. When we choose to copy a guru, memorize a script from someone who has never sold a hous...
07/18/2023

People can see right through us.

When we choose to copy a guru, memorize a script from someone who has never sold a house, or dance to get business our audience can tell in seconds if we are doing those things just to get a sale.

We erode trust at an alarming rate.

Freedom comes from looking people in the eye and letting them see the wisdom and grace and passion and the crazy idea factory in your head that just might turn into the best marketing strategy for their house.

Social media will expose who we really are so don’t ever be afraid to let them see what YOU’VE got.

They will take a second look.

“I’ve wanted to do video. It was nice to have somebody here to make me turn it on.” Benny was SO glad he overcame his fe...
07/16/2023

“I’ve wanted to do video. It was nice to have somebody here to make me turn it on.” Benny was SO glad he overcame his fear and was proud of his first Facebook live he did today! No one came to the house today but he has shared that video with multiple people in his SOI, and wants to do more! It’s only hard the first time, and you CAN do it!

Gone are the days of the perfectly styled photo…thank goodness! 🤩🤩🤩 Of the dozens of pictures I posted in stories and re...
07/11/2023

Gone are the days of the perfectly styled photo…thank goodness! 🤩🤩🤩 Of the dozens of pictures I posted in stories and reels during our vacation last week, this one got the most attention by far. Why? It’s RELATABLE. Couples like seeing couples, our friends like seeing us together, and people love travel pictures. When they see we are a lot like them, trust is built much faster! What non-real estate photos has your audience loved this summer? ☀️💦🌳

You will quite literally never run out of content because the whole 🌍 is real estate. Bring it to your community! ...
07/05/2023

You will quite literally never run out of content because the whole 🌍 is real estate. Bring it to your community!

Reels are for discoverability. If you are shy about making them, just think about how many open houses it would take to ...
07/01/2023

Reels are for discoverability. If you are shy about making them, just think about how many open houses it would take to equal the dozens or hundreds of views this free tool generates!

06/30/2023

All of these realtors are working. Researching new products, feeling spaces, talking to builders and reps about the design plan, testing color palettes for their clients. This is preview work, which is as important as negotiating price on behalf of the consumer.

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