Rebecca Bormann Consulting

Rebecca Bormann Consulting We help brands 📢 amplify visibility, 🤝connect w/ the right audiences & 💪 build strong pipelines. Because marketing’s job is to make selling easier.

Account-based marketing is not new, but it is especially useful in a market where decision-makers are buried in generic ...
09/03/2026

Account-based marketing is not new, but it is especially useful in a market where decision-makers are buried in generic outreach.

Instead of chasing the largest possible number of leads, ABM aligns marketing and sales around a defined group of high-value accounts.

To get started:

1. Choose 10 to 20 organizations that strongly match your ideal client profile
2. Identify the decision-makers and influencers within each account
3. Research their priorities, recent changes, and likely challenges
4. Create outreach and content around what matters to them
5. Coordinate marketing touchpoints with personal sales follow-up

You do not need an expensive platform to begin. You need focus, research, relevance, and consistent follow-through.

Schedule 30 minutes with marketing and sales to identify your first 10 target accounts. Assign an owner to each and document one meaningful insight before outreach begins.

www.rbcgrowth.com

Good content can still underperform when the next step is unclear.Gut Check: Review your website, your latest email, and...
09/01/2026

Good content can still underperform when the next step is unclear.

Gut Check: Review your website, your latest email, and your last five social posts. Does each one give your audience a clear, relevant next step?

👇 That might be:

Save this framework.
Read the full article.
Download the resource.
Explore the client story.
Schedule a conversation.
Reply with a question.

Every piece of content should move the relationship forward.

Choose one piece of content today and strengthen its call to action.

Save this post as your reminder.

www.rbcgrowth.com

📱 Getting your business in front of more people is important... but visibility alone isn't enough.Once someone finds you...
08/28/2026

📱 Getting your business in front of more people is important... but visibility alone isn't enough.

Once someone finds you, they should be able to quickly answer a few key questions:

What do you do?
Who do you help?
Why should they choose you?

If those answers aren't immediately clear, more traffic won't necessarily lead to more customers. The goal isn't just to get noticed. It's to help the right people understand why your business is the right fit for them.

Need help creating marketing that brings clarity to your brand? We'd love to talk. Visit www.rbcgrowth.com.

When was the last time you asked a customer why they chose your business?Not how they found you. Not whether they were s...
08/27/2026

When was the last time you asked a customer why they chose your business?

Not how they found you. Not whether they were satisfied.

WHY THEY CHOSE YOU! The answers are often more valuable than you think. Your customers can tell you what caught their attention, what built trust, what nearly kept them from moving forward, and what ultimately helped them make a decision.

Those insights can strengthen your messaging, improve your sales conversations, and even shape your customer experience.

Sometimes the best marketing strategy starts with listening.

When was the last time you asked?

"

Today, we recognize Women’s Equality Day and the continued work toward creating opportunities where women can lead, grow...
08/26/2026

Today, we recognize Women’s Equality Day and the continued work toward creating opportunities where women can lead, grow, and succeed.

We believe strong businesses are built when diverse perspectives are valued and leaders have the support they need to bring their vision to life.

From entrepreneurs building companies to women leading teams and driving innovation, we're celebrating the contributions women make every day.

Here’s to continuing the work of creating more opportunities, more representation, and more pathways for women to thrive.

The brands that stand out today are the ones that teach.Before someone ever reaches out, they’re researching your busine...
08/25/2026

The brands that stand out today are the ones that teach.

Before someone ever reaches out, they’re researching your business, looking for answers, and deciding whether they can trust your expertise.

Helpful content like blogs, videos, FAQs, case studies, and thought leadership can help build that trust before the sales conversation begins.

Does your content answer the questions your customers are already asking? 📱

☐ Yes, consistently
☐ We could do better

Which would be more valuable to your business right now?More leads?Or better-qualified leads?Before focusing on generati...
08/20/2026

Which would be more valuable to your business right now?

More leads?
Or better-qualified leads?

Before focusing on generating more opportunities, take a closer look at the ones you already have.

Where are your best customers coming from?
Which opportunities actually convert?
What do your strongest customers have in common?

The goal isn't just to attract more people. It’s to attract the right people.

Marketing and sales alignment starts with understanding what makes a great-fit customer, and building your strategy around that insight.

Marketing Tip:Experience your business the way a first-time customer would.Visit your website.Fill out your contact form...
08/18/2026

Marketing Tip:
Experience your business the way a first-time customer would.

Visit your website.
Fill out your contact form.
Read your emails.
Talk with your sales team.

Ask yourself...

Is it easy to understand how we help?
Does every interaction tell the same story?
Is the next step clear?
What happens after someone says yes?

Then ask a recent customer what the experience actually felt like.

The goal isn't to figure out what went wrong.

It's to find opportunities to make the experience smoother, clearer, and easier for the next customer.

Today is National Nonprofit Day, and we're celebrating organizations that are creating meaningful impact throughout Indi...
08/17/2026

Today is National Nonprofit Day, and we're celebrating organizations that are creating meaningful impact throughout Indiana! 💛

We're grateful for the work of organizations like:

Girl Scouts of Central Indiana
RISE Indy
Indiana Women in Need (IWIN) Foundation
Indiana Women in Tech Week
Women & Hi Tech
Pass The Torch for Women Foundation
The StartED Up Foundation
Shift Up Now Foundation

Thank you for the work you do to strengthen our communities, create opportunities, and improve lives every day.

Happy National Nonprofit Day!

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Indianapolis, IN
46220

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Monday 12pm - 9pm
Tuesday 12pm - 9pm
Wednesday 12pm - 9pm
Thursday 12pm - 9pm
Friday 12pm - 9pm

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