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Rebecca Bormann Consulting

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Indianapolis, IN
Rebecca Bormann Consulting

We help brands 📢 amplify visibility, 🤝connect w/ the right audiences & 💪 build strong pipelines. Because marketing’s job is to make selling easier.

10/20/2026

Every great partnership starts with a shared mission! 🤝

Generations Community Bank made Indiana history this year as the state's first Minority Depository Institution Bank. They're a mission-driven community bank serving businesses, nonprofits, and individuals across Indianapolis, with a focus on expanding access to financial solutions that build opportunity for generations to come.

Learn more about GCB & our partnership: https://www.rbcgrowth.com/client-stories/generations-community-bank/

10/19/2026

Big launch day. The post goes live, the email goes out… and then someone asks, "Wait, who is this actually for?"😬

The announcement is the last step of a launch, not the first.

Before you promote a new service, your team should be able to answer four questions without hesitating: Who is it for? What problem does it solve? Why should someone choose it? And what happens the moment they say, "I'm interested"?

Those answers shape everything that follows: your messaging, your website, your sales materials, and your follow-up. Skip them, and even a great campaign has nothing to stand on.

So when you budget for a launch, plan for the foundation and the follow-through, not just the promotion.

Launching something new? Comment NEW below and let's talk it through. 🚀

10/17/2026

Your ad budget got approved. Great. Now, who's writing the copy?

When teams plan for next year, advertising usually gets its own line. The work around it often doesn't: the messaging, the landing page, the follow-up when someone actually reaches out, and the time to figure out what's working.

That's how organizations end up paying for attention without the support to turn it into opportunity.

In our latest blog, we break down what a 2027 marketing budget really needs to cover, why industry percentages are only a starting point, and five questions to ask before you approve the numbers.

If your team delivered everything in next year's budget, would a prospective client have a clear path from finding you to taking the next step?

📖 Read the full post: https://www.rbcgrowth.com/what-your-2027-marketing-budget-needs-beyond-ad-spend/

10/14/2026

Trade shows aren't cheap. Between the booth, travel, materials, and time out of the office, it adds up fast.

Too many businesses spend all that money and come home with a tote bag of business cards and no plan for what happens next.

The value of a trade show isn't in being there. It's in what you do before, during, and after.

Swipe through for a simple game plan, and save it for your next event. 📌

What's the best trade show you've ever exhibited at, and what made it worth it? 👇

10/13/2026

The best part of 's "Tech for Impact" event wasn't the success stories. Rebecca noticed the room really leaned in when founders got honest about how they got there: the approach they almost didn't take, the plan that fell apart, the client question that changed their thinking.

Most businesses skip that part. They share the finished project and the happy client, and leave out the decisions that made it work.

But the decisions are what prospective clients want to see. They show how you think, what you weigh, and how you'd handle their challenges before they ever sign on.

So the next time your team sits down to plan content, start with one question: what have we explained to a client recently that someone else is still trying to figure out?

There's a good chance your best post is already in last week's work.

What's a decision your team made recently that others could learn from? 👇

10/11/2026

Today we celebrate the girls who will lead what's next.

Confidence, courage, and opportunity aren't extras. They're the foundation for every future leader, founder, and changemaker.

We're proud to support organizations investing in girls every day, and we can't wait to see what this generation builds! 💙

What advice would you give your younger self about leadership?

10/09/2026

Picture walking a conference floor. One booth has a great banner, but the team is huddled together, checking their phones. The next booth is simpler, but someone looks up, smiles, and asks what brought you to the event.

You already know which one you'd stop at.

We spend weeks on signage, giveaways, and printed materials, and they matter. But the moment someone decides whether to stop comes down to your team: where they're standing, whether they're paying attention, and whether there's room to join the conversation.

So when you prep for your next event, plan how your team will show up, not just what you'll bring. Decide how you'll greet people, what you'll ask to get to know them, and how you'll make the next step feel easy.

Your booth gets their attention. Your people earn the conversation. 🤝

10/08/2026

You had a great first meeting. Your contact is excited and ready to move forward.

Now they have to walk into a room with their CFO, their operations lead, and a colleague who wasn't sold on the idea in the first place, and explain why your solution is worth it. Without you there.

That's where a lot of deals quietly stall. It's not because the interest faded. It's because your champion didn't have what they needed to make the case.

Look at the resource you usually send after a first meeting. Would it make sense to someone who never heard your pitch? Does it show the value and back it up with evidence? Would the next step be obvious?

Then ask your champion directly: ""What would help you talk this through with your team?"" Their answer will tell you exactly what's missing. 💬

📌 Save this for your next sales and marketing check-in.

10/03/2026

Before you spend more on ads, look at what happens to the interest you already have. 🔍

More traffic won’t fix a leaky path. If the message is unclear, the inquiry form is clunky, or follow-up is slow, a bigger budget just means paying more for the same frustration.

✅ Clear messaging
✅ An easy way to reach out
✅ Timely, thoughtful follow-up

Walk one campaign from the ad all the way to the response. Where does it get stuck?

Want a second set of eyes? 👉 rbcgrowth.com

10/02/2026

We've got a new tool for y'all! 🎉

Wondering how your business is showing up online? Our FREE Digital Marketing Assessment is a place to start.

When someone hears about your business, their next step is often to look you up. What they find helps shape whether they want to learn more, reach out, or keep looking.

As you think about your next marketing move, take a moment to look at your digital presence.

Get your free assessment at rbcgrowth.com—look for "Free Assessment" at the top of any page.

People First. Strategy Always. Success Together.

Address

Indianapolis, IN
46220

Opening Hours

Monday	12pm - 9pm
Tuesday	12pm - 9pm
Wednesday	12pm - 9pm
Thursday	12pm - 9pm
Friday	12pm - 9pm

Website

https://www.rbcgrowth.com/

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