PIP Indy - Marketing Signs Print

03/23/2018

Are you leveraging word of mouth to promote your business? Be found and be memorable. Here's how: http://ow.ly/3cRE30j7VC8

The most effective method for landing a local customer is word of mouth referrals. In a recent survey, small business owners were asked, “What’s the best way to acquire local customers?” An overwhelming 85% replied “word of mouth marketing.”

03/21/2018

3 website fads to avoid to keep conversions high: http://ow.ly/Uf4s30j5svV

03/15/2018

Slow to adopt social media for your business? It isn't too late to get started. Here are 5 myths we've debunked to help you kickstart your social media marketing: http://ow.ly/JziS30iYtJo

It’s not too late for integrated marketers who’ve been slow to adopt social media marketing and outreach. Five myths debunked to help explain the value social media can bring to their marketing

03/13/2018

Be found with effective business signage. Read this blog to learn how: http://ow.ly/nMjE30iVLYM

Whether attracting the attention of passersby, or making an impression on visitors, customers and potential customers, business signage is critical to an integrated marketer’s efforts—both subtle and direct.

03/08/2018

What does your product packaging say about your brand? Read our blog to find out! http://ow.ly/Dj2l30iPPgW

Product packaging—whether from a brick and mortar store or an online retailer—speaks to us, packs an emotional punch, and offers key insights into the company behind the product. Packaging tells your story, communicates your company’s values, and demonstrates how you feel about your customers.

03/06/2018

Out of marketing bandwidth? Here's why outsourcing might be a breath of fresh air for your brand. http://ow.ly/8cKj30iNazs Services

When integrated marketers and their teams are in over their heads with a challenging workload, bringing in freelance help makes sense. Rather than seeing them as an indulgent expense, a freelancer’s contributions often help save money and build the business.

01/17/2018

Now more than ever, attendees are driving how events are run. The same widespread adoption of technology that has changed the face of marketing in other fields is just as applicable to events.

Wise integrated marketers who wish to create meaningful, memorable and measurable experiences will wisely adopt event technology tools to enhance attendee experiences. http://ow.ly/RWXX30hOPlL

01/16/2018

The average person receives 88 emails per day. But we send just 34 emails a day. This discrepancy might help explain why email open rates average 30%, while click-through rates hover around 3.2%. Want your emails to get opened and acted upon?
http://ow.ly/OTQ030hONRb

Want your emails to get opened and acted upon? Then sharpen that cyber-pencil and boost your writing chops. Here are nine helpful hints:

12/12/2017

If you don’t have enough prospects of your own, should you consider renting or buying a third-party list? While it has its attractive qualities, there are a number of drawbacks to consider. http://ow.ly/vGkN30ha01w

Email marketing is a hugely popular and hugely successful way for integrated marketers to reach prospects. Should you purchase a list, or not?

12/06/2017

How do integrated marketers know the ideal colors to use for products or signage? http://ow.ly/SS6W30h3RiM

Color persuades and encourages action. So how do integrated marketers know the ideal colors to use for products or signage?

12/01/2017

Here are five buzz-worthy promotional items to use for holiday gifts to treat your employees and customers http://ow.ly/3zIa30gX7t0

It’s that time of year when businesses start thinking about how to affordably recognize clients, while making a good impression.

10/26/2017

Marketers will invariably ask: how is my web content really performing? Are people reading and engaging with it? Or am I missing the mark and spinning my wheels? Increasingly, marketers who want a quicker, less data-heavy dig-down are turning to visual heat maps to answer their usability questions. http://ow.ly/IKoS30g9gG9

Integrated marketers will invariably ask: how is my web content performing? Google Analytics may provide engagement insights.