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Bonfire Training Bonfire Training specializes in Customer Service, Communication Skills and Leadership Training.

Lisa Raven of Bonfire Training points to a customer-service truth that is easy to overlook: the smallest words can matte...
10/26/2026

Lisa Raven of Bonfire Training points to a customer-service truth that is easy to overlook: the smallest words can matter most when the customer is already frustrated.

Whether someone is waiting for an appointment, trying to understand a claim, dealing with an outage, worried about money, or waiting for a technician, they need to know their concern is being taken seriously.

Respectful clarity helps. Use the customer’s preferred name, acknowledge the issue directly, and explain the next step.

Read the full breakdown here: https://bonfiretraining.com/?p=11975&preview=true

Customers want to feel recognized, not managed.A simple habit—asking and using the name a customer prefers—can help esta...
10/23/2026

Customers want to feel recognized, not managed.

A simple habit—asking and using the name a customer prefers—can help establish respect before the conversation moves into a billing question, coverage issue, service outage, or home concern. Combined with clear communication and follow-through, it strengthens the experience customers remember.

View the full story in the blog: https://bonfiretraining.com/?p=11963&preview=true

Lisa Raven’s point matters: teams do not have to choose between being professional and being kind.A warm customer experi...
10/21/2026

Lisa Raven’s point matters: teams do not have to choose between being professional and being kind.

A warm customer experience comes from listening, patience, clear explanations, and follow-through. Using a customer’s preferred name is one small way to show respect while keeping the conversation human.

Explore the full article here: https://bonfiretraining.com/?p=11963&preview=true

Lisa Raven of Bonfire Training offers a simple standard for more respectful customer communication: start with the name ...
10/19/2026

Lisa Raven of Bonfire Training offers a simple standard for more respectful customer communication: start with the name the customer gives you.

Using a customer’s preferred name gives them more control over how they are addressed. It also helps employees create a warm, professional connection without relying on language that may feel too familiar.

The goal is not to sound formal or robotic. It is to make customers feel recognized and respected from the start.

Read the full breakdown here: https://bonfiretraining.com/?p=11963&preview=true

Customer trust is often shaped by the small details of an interaction.The words employees choose, the way they acknowled...
10/16/2026

Customer trust is often shaped by the small details of an interaction.

The words employees choose, the way they acknowledge a concern, and whether they provide a clear next step can all influence whether a customer feels respected. Creating consistent communication standards helps teams make those moments count.

View the full story in the blog: https://bonfiretraining.com/?p=11945&preview=true

Lisa Raven’s insight is a useful reminder for customer-facing teams: respect is often communicated through the simplest ...
10/14/2026

Lisa Raven’s insight is a useful reminder for customer-facing teams: respect is often communicated through the simplest actions.

Listen to the concern, explain the next step clearly, stay patient when the customer is frustrated, and follow through. Those behaviors build trust more effectively than a familiar label ever could.

Explore the full article here: https://bonfiretraining.com/?p=11945&preview=true

Our team has had the opportunity to spend some time in California, visiting several  clinics and coming alongside their ...
10/13/2026

Our team has had the opportunity to spend some time in California, visiting several clinics and coming alongside their teams as they bring their Next Level Care initiative to life!

It’s been so much fun getting into the clinics, meeting so many incredible team members face-to-face, and seeing the conversations and connections happening firsthand.

We’re grateful to be part of this initiative and to continue supporting St. John’s as they take care to the next level!

Lisa Raven of Bonfire Training highlights a small communication habit that can have a meaningful effect on customer trust...
10/12/2026

Lisa Raven of Bonfire Training highlights a small communication habit that can have a meaningful effect on customer trust.

Words such as “hun,” “honey,” or “dear” may be intended as friendly, but not every customer receives them as warmth. In a difficult service moment, an uninvited term of endearment can feel overly familiar or dismissive.

A clearer standard is simple: use the customer’s preferred name and let warmth come from listening, patience, clarity, and follow-through.

Read the full breakdown here: https://bonfiretraining.com/?p=11945&preview=true

It’s Fan Club Friday. Put these positive words in writing.Close Customer Service Week by turning appreciation into somet...
10/09/2026

It’s Fan Club Friday. Put these positive words in writing.

Close Customer Service Week by turning appreciation into something your people can keep. Ask leaders, peers, and customers to write a short note naming a specific moment, quality, or contribution they value. The best fan club is built from real examples, not generic praise.

The week may end today. The appreciation should not.

It’s Sundae Thursday. Scoop up some thanks.Bring in ice cream, toppings, and all the fixings to celebrate your customer ...
10/08/2026

It’s Sundae Thursday. Scoop up some thanks.

Bring in ice cream, toppings, and all the fixings to celebrate your customer service team. Make it easy. Make it a little silly. Invite leaders to join in. For remote teams, send individual treat credits or ice cream kits so everyone can participate.

Then add one simple prompt: Who made a difficult day better for you recently? Customer service teams spend plenty of time being serious. Today is a chance to create a little fun and recognize the coworkers who make the work better.

Address

6302 Rucker Road Suite D
Indianapolis, IN
46220

Opening Hours

Monday 7:30am - 4:30pm
Tuesday 7:30am - 4:30pm
Wednesday 7:30am - 4:30pm
Thursday 7:30am - 4:30pm
Friday 7:30am - 4:30pm

Telephone

+18667025756

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