10/26/2026
Lisa Raven of Bonfire Training points to a customer-service truth that is easy to overlook: the smallest words can matter most when the customer is already frustrated.
Whether someone is waiting for an appointment, trying to understand a claim, dealing with an outage, worried about money, or waiting for a technician, they need to know their concern is being taken seriously.
Respectful clarity helps. Use the customer’s preferred name, acknowledge the issue directly, and explain the next step.
Read the full breakdown here: https://bonfiretraining.com/?p=11975&preview=true