Kings Crossing Brands

06/01/2022

02/27/2021

Apple has maintained its standing as the most relevant brand for the sixth year in a row, while brands like Peloton, Mayo Clinic, LEGO, Costco, Honda, and PlayStation, took top spots for the first time.

Apple doesn't focus on products. Apple focuses on the way you live. And it's on a near-decade tear! Where is your brand?

Notably, Disney dropped from No. 6 to No. 30, while Pinterest – the top social media brand – fell from No. 10 to No. 31. John Hopkins Medicine (No. 6) made it into the Index for the first time, while Apple, KitchenAid, and Amazon held onto their positions in the top 10 from 2019.

This year’s study found that brand relevance scores increased over 5 percent – showing that relevant brands are more important than ever.

The top 10 relevant brands in 2020 shared a commitment to staying true to their purposes while adapting to changing consumer behaviors and expectations brought on by the coronavirus pandemic.

Read on ...

'Prophet' is a Brand Management Consulting firm and agency that specializes in branding, marketing, design, analytics, and innovation. Yesterday the firm listed the top 10 global brands with Apple coming out on top

02/26/2021

A great brand is a story
that’s never completely told.
A metaphorical story that connects
with something very deep,
a story creating the emotional context
people need to locate themselves
in a much larger experience.

02/25/2021

Is it really possible to create 10X content anymore?

In the past decade, and for good reason, the content marketing mantra has shifted from quantity to quality. Marketers are spending more time developing deep, substantive content — content that’s ten times better than the competition. The problem is, if everyone’s doing 10x content, it’s no longer exceptional. It’s just the new table stakes.

Content marketing never left us, really. The term "10x content" originates from Rand Fishkin of SEOMoz (Moz) and now SparkToro, a true SEO savant.

Yet we wouldn’t be where we are today if brands like Michelin and Jell-O hadn’t started aiming their content (thereby boosting their brand) at specific groups.

Your first attempts are likely to fail, but you learn by understanding the performance of your content with analytics. There's no other way, actually. Dig into this to see where you can improve. Then start again with a new topic. Eventually, you’ll find your stride and achieve 10x content.

Content marketing started in the U.S. under newspaper publisher Benjamin Franklin. Yes, that one. Today content marketing is on steroids, stronger than ever. Yes, ever.

It's just your brand. And it's just marketing your brand.

Where are you?

Creating 10x content is difficult in a very saturated world, but when you do execute well, it can deliver great returns on organic ranking and engagement.

02/25/2021

The emotional relationship built
with clients, customers and prospects,
actually, the essential characteristic, which is trust.

How's your approach?