Loyalty Research Center

11/19/2025

Companies with above-average customer satisfaction scores achieved 4× the growth in value over 10 years compared to their peers.

Let that sink in.

Customer insights aren’t just a “nice to have" but a critical lever for value creation.

Are you leaving potential value on the table? Let's talk!

02/05/2025

💡 How is your organization leveraging customer insights to position itself for growth?

In today’s fast-changing markets, understanding your customers isn’t just an advantage—it’s a necessity.

When heightened competition and shifting demands threatened their position as the go-to partner for distributors, our client—a leader in industrial solutions—decided to act decisively.

Through a comprehensive Net Promoter Score (NPS) analysis, we uncovered key insights:
✔️ Their commitment to high-quality products and strong customer service fueled loyalty.
✔️ Delivery lead times and pricing perceptions were areas for growth.

The Results?
🔹 Distributor loyalty held strong, with an NPS score of 78.
🔹 Share of business nearly tripled among distributors giving 50%+ of their business—growing from 11% to 29%.
🔹 A roadmap for long-term success, built on customer feedback and targeted action.

✨ Key takeaway: This case study demonstrates that listening to customers doesn’t just maintain loyalty—it creates a stronger foundation for growth in competitive markets.

Let’s hear from you: How are you turning customer insights into competitive advantage?

01/29/2025

📊 Maximizing Market Reach with Predictive Modeling

In today’s competitive business environment, understanding your market isn’t enough—you need to anticipate its needs and adapt your strategy accordingly. But how can companies achieve that level of precision and insight?

In our latest case study, we dive into how predictive modeling, paired with actionable Voice of the Customer insights, helped a client redefine their approach to market segmentation and strategy.

Through this process, we guided them in:
✅ Identifying untapped market opportunities,
✅ Aligning their offerings with customer needs, and
✅ Building a scalable strategy for long-term growth.

The result? A sharper focus on underserved segments, greater market pe*******on, and strategic clarity that positions the business for sustained success.

✨ Key takeaway: By leveraging data analytics alongside qualitative customer insights, businesses can uncover actionable opportunities to not only meet but exceed customer expectations.

🔍 Explore the full case study to see how these strategies delivered results: https://buff.ly/3WDAtzR

How is your organization adapting to shifting market dynamics? Let’s start a conversation.

Background A pharmaceutical company (the Client) engaged Loyalty Research Center (LRC) to develop a predictive model to assess the purchase likelihood for

01/01/2025

Strategic value creation is not a one-size-fits-all process. It’s about aligning priorities, resources, and ex*****on to deliver measurable impact. But how do you focus on what truly drives value?

In our latest infographic, we outline the 5 rules that underpin effective value creation strategies, drawing on real-world insights from our work with private equity firms."

Focus on the customer journey.
Leverage insights to inform growth strategies.
Prioritize investments that align with long-term goals.
Build competitive advantages that last.
Measure success with the metrics that matter.

These principles help turn ambitious goals into actionable plans, maximizing outcomes for portfolio companies.

Ready to elevate value creation within your portfolio? Let’s connect to discuss how these strategies can work for you.

12/25/2024

Here’s to a holiday season with no missing data, all positive trends, and confidence levels of happiness through the roof! 📊🎄 Cheers to 2025!

12/18/2024

Strategic value creation isn’t just a concept—it’s a critical lever for delivering measurable impact in private equity.

In the latest edition of The Private Equity Pulse, we explore the strategies and insights that drive success across the investment lifecycle. This issue focuses on actionable approaches to creating and sustaining value.

What’s inside?
✔️ A case study demonstrating how customer diligence unlocked $3.2M in revenue impact for a portfolio company.
✔️ An exclusive infographic outlining the 5 rules of strategic value creation.
✔️ Aldy’s insights from his guest appearance on the Private Equity Value Creation Podcast—a must-listen for dealmakers and operators.

Whether you’re managing pre-LOI diligence, optimizing post-transaction strategies, or navigating competitive pressures, these insights can guide you toward better outcomes.

Stay ahead of the curve in 2025. Read this edition of The Private Equity Pulse and subscribe to receive exclusive content tailored for private equity professionals.

🔗 https://buff.ly/3D4Mszq

Private equity success isn’t just about the deal—it’s about what comes next. The right research uncovers hidden risks, identifies untapped opportunities, and provides a roadmap to maximize returns.

12/11/2024

Private Equity Deals Are Slowing—Here’s How to Adapt.

In today’s private equity landscape, deal timelines are stretching longer than ever. Market volatility, valuation gaps, and rising interest rates are creating a “perfect storm” of challenges for firms striving to maintain momentum.

But delays don’t have to derail success. With a proactive approach—like starting diligence pre-LOI, leveraging predictive modeling, and focusing on customer diligence—firms can navigate uncertainty and accelerate decision-making.

Discover why deals are taking longer and how you can overcome bottlenecks in our latest insight: https://buff.ly/4eGYLiE

Over the past year, we’ve noticed a dramatic shift with our private equity clients—one that stands out in nearly 30 years of helping firms drive

12/04/2024

What’s the ROI of listening to your customers? For one manufacturing client, it was 26x growth in their priority markets.

This success didn’t happen by chance. It started with a well-structured VoC program designed to uncover hidden insights and align their strategy with what mattered most to their customers.

If you’re looking to drive stronger customer relationships, uncover new growth opportunities, or gain a competitive edge, this case study offers valuable lessons. Check it out to see how we helped our client achieve transformational results.

💡 Read the full story: https://buff.ly/495AzW6

Background In a highly competitive, resource-constrained industry, the U.S. division of a multinational manufacturing company (the Client) faced a

11/27/2024

Did you know? 🔍 Effective customer diligence can reduce deal failures by up to 50%.

When firms prioritize customer insights, they not only uncover hidden risks but also reveal growth opportunities that might otherwise go unseen. This level of diligence isn’t just about minimizing risk—it’s a critical driver of smarter, more successful investments.

Ready to bring deeper insights to your next transaction?

11/20/2024

🔍 $3.2M in Revenue Impact: Customer Diligence in Action

How do you uncover hidden value in your portfolio? For one client, a customer diligence initiative revealed $3.2 million in revenue opportunities, reshaping their growth strategy and mitigating critical risks.

At Loyalty Research Center, we help private equity teams make informed decisions by transforming customer feedback into actionable insights.

🔗 Read the full case study: https://buff.ly/4fynWoQ

Introduction: For private equity firms, maximizing value post-transaction is critical. A SaaS company (Client) partnered with Loyalty Research Center

11/13/2024

Last week, we sent out our first issue of The Private Equity Pulse, a newsletter designed with deal-makers in mind. This edition focused on ways leading firms leverage research to mitigate risk in their investments.

Check out The Private Equity Pulse below and subscribe to receive the next!

As we approach the end of the year, it's the perfect time to reevaluate how you’re mitigating risk in your deals. In this issue, we explore an often overlooked but critical aspect of due diligence—understanding the voice of the customer. Learn how incorporating customer insights can give you a c...

11/12/2024

🎙️ Unlocking the Value of Customer Loyalty

In today’s competitive landscape, understanding the drivers of customer loyalty is critical for sustainable growth. On the latest episode of the Private Equity Value Creation Podcast, our CEO, Aldy Keene, shares insights from over 27 years of experience in customer diligence and loyalty research.

Key takeaways from the discussion:
✔️ Only 30% of customers are truly loyal, yet they account for 65% of enterprise value.
✔️ Expanding your market can often dilute focus and stall growth—why doubling down on best-fit customers is the smarter play.
✔️ Practical strategies for founders and investors to measure and strengthen customer relationships, driving tangible value creation.

💡 Aldy’s advice to business leaders:
"Don’t pave the road to ruin by trying to change the needs of your customers. Focus on where you win, and execute flawlessly."
Whether you’re evaluating a potential acquisition, growing your portfolio, or refining your strategy, this episode is a must-listen for decision-makers.

🎧 Listen now on your favorite streaming platform: https://www.howtosaas.com/episode-54-aldy-keene

What strategies have worked for you in identifying and leveraging your best-fit customers? We’d love to hear your perspective.

In this episode, Aldy shares how to evaluate the quality of relationships to understand how loyal a company’s customer base really is, and how both founders and investors can use that data to create value.