Jennifer Hines at Accelerated Sales & Leadership

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Jennifer Hines at Accelerated Sales & Leadership Empowering business owners with strategic tools for growth where conversations lead to conversions. Contact us today to start your journey to excellence!

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Your salespeople don’t always have a skills problem.Sometimes they have a 𝗪𝗜𝗟𝗟 problem.And you may be spending thousands...
10/22/2026

Your salespeople don’t always have a skills problem.
Sometimes they have a 𝗪𝗜𝗟𝗟 problem.

And you may be spending thousands of dollars training the wrong one.

Here’s what I mean.

Your rep knows they should ask about budget.

They’ve been trained. They can explain why it matters. They can even role-play the conversation perfectly.

Then they get in front of a real buyer.

And they don’t ask.

That’s not necessarily a CAN’T. It may be a WON’T.

And confusing the two is one of the most expensive mistakes in sales development.

A CAN’T is a skills gap. The rep doesn’t know how to execute.
A WON’T is different.

It may be a need to be liked. Discomfort discussing money. Fear of rejection. Or a deeply held belief that asking tough questions will damage the relationship.

Research from Objective Management Group, drawing on assessments of more than 2.5 million salespeople, examines these underlying factors through Will to Sell and Sales DNA.

And here’s why that matters.

You can’t fix a belief problem with another sales technique.

It’s like teaching someone better swimming strokes when they’re afraid to get in the pool.

Yet that’s exactly what happens in sales organizations every day.

Companies invest in training.

Reps learn new skills.

Then they return to the field with the same beliefs, the same discomfort, and the same behaviors.

Six months later, leadership wonders why performance hasn’t improved.

And the sales managers?

They’re coaching the swimming stroke when the real obstacle may be the fear of the water.

Here’s what should concern every sales leader:

𝗔 𝗖𝗔𝗡’𝗧 𝗮𝗻𝗱 𝗮 𝗪𝗢𝗡’𝗧 𝗰𝗮𝗻 𝗹𝗼𝗼𝗸 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝘆 𝘀𝗶𝗺𝗶𝗹𝗮𝗿.

Same skipped discovery question.
Same stalled opportunity.
Same inaccurate forecast.
Same missed revenue target.

But they require very different development strategies.

And unless you know what’s driving the behavior, you’re guessing.

The good news? These underlying factors can be assessed.
And what the data reveals often surprises even experienced sales leaders.

So here’s my question:
How confident are you that your underperforming reps CAN’T execute — versus WON’T?

If you’re investing in sales training but not seeing sustained behavior change and more consistent and predictable sales results, that’s a conversation worth having.

I’d welcome it.
[email protected]

"𝙏𝙝𝙞𝙣𝙠 𝙩𝙬𝙞𝙘𝙚 𝙗𝙚𝙛𝙤𝙧𝙚 𝙮𝙤𝙪 𝙨𝙥𝙚𝙖𝙠, 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙙𝙨 𝙖𝙣𝙙 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚 𝙬𝙞𝙡𝙡 𝙥𝙡𝙖𝙣𝙩 𝙩𝙝𝙚 𝙨𝙚𝙚𝙙 𝙤𝙛 𝙚𝙞𝙩𝙝𝙚𝙧 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙤𝙧 𝙛𝙖𝙞𝙡𝙪𝙧𝙚 𝙞𝙣 𝙩𝙝𝙚 ...
10/14/2026

"𝙏𝙝𝙞𝙣𝙠 𝙩𝙬𝙞𝙘𝙚 𝙗𝙚𝙛𝙤𝙧𝙚 𝙮𝙤𝙪 𝙨𝙥𝙚𝙖𝙠, 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙮𝙤𝙪𝙧 𝙬𝙤𝙧𝙙𝙨 𝙖𝙣𝙙 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚 𝙬𝙞𝙡𝙡 𝙥𝙡𝙖𝙣𝙩 𝙩𝙝𝙚 𝙨𝙚𝙚𝙙 𝙤𝙛 𝙚𝙞𝙩𝙝𝙚𝙧 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙤𝙧 𝙛𝙖𝙞𝙡𝙪𝙧𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙞𝙣𝙙 𝙤𝙛 𝙖𝙣𝙤𝙩𝙝𝙚𝙧.”
— Napoleon Hill

Every sales conversation plants something.

Clarity. Or doubt.

Here’s what most leaders miss:

“Let me think about it” isn’t a decision.
It’s a symptom.

It shows up when the seller talked more than they asked.
When they prescribed before they diagnosed.
When the buyer walked away with information, but not clarity.

And here’s the thing.
That buyer doesn’t go home and think about it.
They go home and get busy.

Your deal goes quiet. Your forecast just doesn’t know it yet.

Now picture a different conversation.

The seller asks before they tell. They seek to understand.
The buyer hears themselves say what the problem is costing them.
The next step isn’t pushed. It’s obvious.

Same product. Same price. Same buyer.
Different seeds.

So this week, try skipping the pipeline review question “When’s it closing?”

Ask this instead:
“What did the buyer say, in their own words, that makes the next step necessary?”

If your rep can’t answer, you don’t have a follow-up problem.
You have a conversation problem.

Your forecast is only as strong as the conversations underneath it.

Leaders, be honest: which does your team leave behind more often? Clarity, or “I’ll think about it”?

𝗬𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽 𝗷𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗮𝗸𝗲𝘀𝘁 𝗹𝗶𝗻𝗸.And you promoted them there.Here's what happens in most B2B companies:...
08/25/2026

𝗬𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽 𝗷𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝗺𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗮𝗸𝗲𝘀𝘁 𝗹𝗶𝗻𝗸.

And you promoted them there.

Here's what happens in most B2B companies:

Someone crushes their quota year after year. They understand their customers and know why they want to buy. They win deals others can't.

So you make them a sales manager.

And then... nothing changes.

Except now your top producer isn't producing anymore.

And the team they're supposed to be leading? Well, they're still doing things the old way.

Here's why:

Being great at selling and being great at developing sellers are two completely different skill sets.

A top rep wins by executing. A great manager wins by coaching others to execute.

A top rep controls their own pipeline. A great manager creates a system that fills everyone's pipeline.

A top rep closes deals because they're the trusted advisor customers call first. A great manager builds a team where every rep becomes that trusted advisor.

𝗠𝗼𝘀𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝘁𝗵𝗲 𝘀𝘂𝗽𝗲𝗿𝘀𝘁𝗮𝗿 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗺 𝘁𝗼 𝗳𝗶𝗴𝘂𝗿𝗲 𝗶𝘁 𝗼𝘂𝘁.

Then wonder why the team plateaus.

Or why the new manager keeps jumping in to close deals themselves instead of teaching their reps how to do it.

If you want your sales managers to actually manage, you have to teach them how.

That means training them to:

𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝗲 𝘄𝗵𝗮𝘁'𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗮 𝗱𝗲𝗮𝗹. Not just "they need to follow up more." What specifically broke down in the conversation?

𝗖𝗼𝗮𝗰𝗵 𝘁𝗵𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿, not just the outcome. "Close more deals" isn't coaching. "Here's how to handle that objection differently" is.

𝗕𝘂𝗶𝗹𝗱 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗰𝗮𝗻 𝗿𝗲𝗽𝗲𝗮𝘁. So success isn't dependent on one person's magic touch.

The role of sales manager is the most underinvested position in most companies.

And it's costing you more than you think.

Because when your managers can't coach, your reps can't grow.

𝗔𝗻𝗱 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝗽𝘀 𝗰𝗮𝗻'𝘁 𝗴𝗿𝗼𝘄, 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗰𝗮𝗻'𝘁 𝗲𝗶𝘁𝗵𝗲𝗿.

If your sales managers are still acting like individual contributors who happen to have a team, that's not a people problem.

That's a leadership development problem.

And it's fixable.

I put together a simple framework: 𝗧𝗵𝗲 𝟱 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗘𝘃𝗲𝗿𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗠𝘂𝘀𝘁 𝗠𝗮𝘀𝘁𝗲𝗿. It's free. If you want it, comment 'FRAMEWORK' and I'll send it your way."

𝗖𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗰𝗮𝗹𝗹𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝘁𝗵𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺'𝘀 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿.They look great from the outside. Good rapport. E...
08/11/2026

𝗖𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗰𝗮𝗹𝗹𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝘁𝗵𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺'𝘀 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿.

They look great from the outside. Good rapport. Everyone hangs up happy.

And then little in the pipeline is real.

Because nobody asked the question that felt too uncomfortable to ask. You know the one.

"What happens if you do nothing?"
"What is this actually costing you right now?"
"Who else has to say yes before this moves?"

𝗧𝗵𝗼𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗹𝗶𝘃𝗲 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝘇𝗼𝗻𝗲.

So most reps never ask them. They ask the safe ones instead. The ones that keep the call pleasant and the pipeline fictional.

Then the deal goes quiet and everyone calls it a pricing issue.

Here's the part nobody wants to say out loud: 𝗬𝗼𝘂𝗿 𝘁𝗲𝗮𝗺'𝘀 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝘇𝗼𝗻𝗲 𝗶𝘀 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗮 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿𝘀.

- When you jump on the call and take it over, you teach them
discomfort is 𝘆𝗼𝘂𝗿 job.
- When your pipeline review only asks "where does it stand,"
you teach them the number matters more than the conversation.
- When "they're thinking it over" gets accepted without a single
follow-up question, you teach them that vague is fine.

None of that is a motivation problem. 𝗜𝘁'𝘀 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. And it's coachable.

Because reps don't dodge the hard question because they're lazy.

𝗧𝗵𝗲𝘆 𝗱𝗼𝗱𝗴𝗲 𝗶𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆'𝗱 𝗿𝗮𝘁𝗵𝗲𝗿 𝗯𝗲 𝗹𝗶𝗸𝗲𝗱 𝘁𝗵𝗮𝗻 𝘄𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹.

Nobody ever showed them they could have both.

Give them a structure — a real one, where every question has a purpose and a place — and the uncomfortable question stops being an act of courage.

It's just the next question.

That's the coaching very few are doing. Not more pressure. Not more activity metrics.

Move them one question further out than they'd go on their own. Then do it again next week.

𝗖𝗼𝗺𝗳𝗼𝗿𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝘀 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹. 𝗗𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹.

I gave you three...what's a fourth question your team should be asking?

Most sales reps are taught to r𝗲𝘀𝗽𝗼𝗻𝗱.The best ones are trained to 𝗹𝗲𝗮𝗱.Here's the difference:𝗥𝗲𝗮𝗰𝘁𝗶𝘃𝗲 𝗿𝗲𝗽𝘀:Answer every...
08/07/2026

Most sales reps are taught to r𝗲𝘀𝗽𝗼𝗻𝗱.

The best ones are trained to 𝗹𝗲𝗮𝗱.

Here's the difference:

𝗥𝗲𝗮𝗰𝘁𝗶𝘃𝗲 𝗿𝗲𝗽𝘀:
Answer every question the prospect asks.
Handle objections as they come up.
Send info when the prospect says "send me something."

They think they're being helpful.

Really? They just handed control of the sale to someone who isn't ready to buy.

𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝗽𝘀:
Ask better questions than the prospect does.
Diagnose the real problem before pitching a solution.
Guide the buying process instead of waiting for the prospect to move.

In a complex sale with a long cycle, this shift changes everything.

Because 𝘁𝗵𝗲 𝗿𝗲𝗽 𝘄𝗵𝗼 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗼 𝗰𝗹𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹.

Here's what that looks like in practice:

Diagnose before you prescribe. Don't just solve the problem they mention. Uncover the real one beneath it.

Create urgency around solving it. Not with pressure. By helping them see the true cost of waiting.

Guide the next steps. If you don't define what happens next, the prospect defaults to "we'll think about it."

Your team doesn't need more motivation.

𝗧𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.

When you make that shift, deals stop stalling and start closing.

If you're not sure where your discovery conversations are stopping short, the Client Conversation Scorecard will tell you in about three minutes.
It's free, and it's the same diagnostic I run with private clients. https://lnkd.in/dZkkwHjZ

Every business owner knows the deal that just... goes quiet.The meeting went well. The quote was fair. They seemed genui...
07/07/2026

Every business owner knows the deal that just... goes quiet.

The meeting went well. The quote was fair. They seemed genuinely interested.

Then: "Let me think about it." Or "Send me a proposal." Or "I need to run it by the team."
And you never hear back.

It doesn't matter what you sell — if closing depends on a conversation, you've lost opportunities this way.

And here's the part most owners miss:
𝗧𝗵𝗮𝘁 𝗵𝗲𝘀𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗱𝗶𝗱𝗻'𝘁 𝘀𝘁𝗮𝗿𝘁 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗻𝗱.

It formed in the first few minutes of the conversation — before pricing, before the proposal, before anyone said no.

By the time you heard "let me think about it," the opportunity was already slipping. You just couldn't see where.

Most of us were taught to fix this at the close. Better follow-up. A sharper proposal. Push a little harder.

But the buyers who say yes naturally aren't being pushed harder.

The structure of their conversation was different from the very first exchange — 𝘀𝗼 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗻𝗲𝘃𝗲𝗿 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝗮 𝘀𝗮𝗹𝗲𝘀 𝗽𝗶𝘁𝗰𝗵.

No pressure. No pitching. No sounding like a salesperson.

𝗜'𝗺 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗵𝗿𝗲𝗲 𝘀𝗵𝗶𝗳𝘁𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 — 𝗳𝗿𝗲𝗲 𝗮𝗻𝗱 𝗹𝗶𝘃𝗲:

📅 July 23, 6:00 PM EDT

📅 July 26, 7:00 PM EDT

If you've ever watched a promising deal quietly disappear, come find out why.

𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝗲:
https://go.asliinc.com/no-pitch-sales-webinar-join

A great sales interview tells you one thing for certain: that the candidate is great at sales interviews.And a résumé? I...
06/23/2026

A great sales interview tells you one thing for certain: that the candidate is great at sales interviews.

And a résumé? It tells you one thing for certain too — that somewhere, at some point, the numbers were good. It never tells you who actually made them good.

Neither one tells you whether the person across the table can sell.

Those are two different skills, and the costliest hires I've seen come from leaders treating them like one. Polished, likable, easy to say yes to — that's not a producer. That's someone who's good in an interview.

Here's the part nobody puts on a résumé. You see a seven-figure number, but what you don't see is whether they built that pipeline or inherited it. Whether they hunted or got fed. Whether they drove the deal or just rode along.

A real closer and someone who got carried look exactly the same on paper — and they usually interview about the same too.

You don't fix that with another reference check or a sharper gut feel. Hiring sales talent shouldn't be a guessing game.

You fix it by getting X-ray vision into a candidate before you make the offer, not after.

That's what the right assessment does.

The one we build into our hiring process sees straight past the résumé and the interview polish to what's actually there — whether a candidate has the Will and Sales DNA to hunt, to take rejection and keep going, to hold their price instead of folding, to close. It measures what someone can fake for an hour in a conference room but can't fake at the core.

It's science, not gut feel — and it tells you how effectively they'll sell in your role and environment, not how well they'll interview.

Then you make them show you. Stop asking candidates what they've closed and have them do it in front of you.

Give them a cold territory and have them build the prospecting plan.

Run a live discovery call where you're the buyer who won't make it easy.

Have them create a deal from zero, right there.
True producers come alive — for them it's just another day.

The ones who got carried go quiet, fast.

Talent isn't what someone pulled off somewhere else with a big brand behind them and leads in the queue. It's what they can do in front of you, today, with every old advantage stripped away.

That's measurable. That's testable. And it's the best protection your revenue has against a six-figure mis-hire.

Hire for what a candidate can prove — not what they can claim.

Interested in seeing what X-ray vision into a candidate really looks like before you hire? DM me for a free sample report. www.asliinc.com

You didn't get ghosted.𝗬𝗼𝘂 𝗴𝗵𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲𝗺.That prospect who went quiet after a great discovery call — the one you figured ...
06/03/2026

You didn't get ghosted.
𝗬𝗼𝘂 𝗴𝗵𝗼𝘀𝘁𝗲𝗱 𝘁𝗵𝗲𝗺.

That prospect who went quiet after a great discovery call — the one you figured just wasn't ready?

Here's what actually happened.

You ran a strong call. You got them to open up. They could see the gap between where they are and where they want to be, and they wanted your help closing it.

Then they said, "Let me get back to you."

And you… let them.

No recap. No nudge. No follow-up other than a polite "thank you for the meeting and let me know whey you're ready". You told yourself you didn't want to look desperate or pushy.

Meanwhile, the data is pretty brutal:
→ Only 2% of sales close on the first contact.
→ 80% take five or more follow-ups.
→ 60% of buyers say "no" four times before they say "yes."

A great discovery call doesn't close the deal. It earns you the right to follow up. The follow-up is where you protect what you built in the meeting.

And here's the part most people miss: if you did discovery right, the follow-up actually writes itself.

You already know what they want, what they're concerned about, and what's standing in their way. You just hand it back to them, one piece at a time, until they're ready.

If all you can say is "just checking in"? 𝗧𝗵𝗮𝘁'𝘀 𝗻𝗼𝘁 𝗮 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗧𝗵𝗮𝘁'𝘀 𝗮 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

The deal was not lost on the call.
It was lost in the silence you chose afterward.

Which one prevents you from consistent and persistent follow up: not knowing what to say, not wanting to seem pushy, or just forgetting?

If you would like to read my entire article, link is in the comments.

05/27/2026

You're losing deals right now — and you don't even know it.

Not because your offer isn't good.
Not because you need a better pitch.

But because the way you're having sales conversations is silently pushing clients away.

I co-built a $100M+ sales company. And, after 20+ years of helping business owners and sales professionals close more clients, I can tell you this: the ones who stop "pitching" and start connecting are the ones who win.

I'm revealing exactly how at Chicago's BIGGEST Business Networking Event of the Year.

🗓 Workshop: "The Sales Conversation Costing You Deals You Didn't Know You Lost"

📍 Small Business Expo Chicago | 3:30 PM | Room 1

FREE access. No fluff. Just the method that converts.
Link in comments.

𝗬𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗺𝗶𝗿𝗿𝗼𝗿𝗶𝗻𝗴 𝘆𝗼𝘂. 𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗲𝗲.Most sales leaders never trained for this...
05/18/2026

𝗬𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗺𝗶𝗿𝗿𝗼𝗿𝗶𝗻𝗴 𝘆𝗼𝘂. 𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗲𝗲.

Most sales leaders never trained for this part. They got promoted because they could sell, then got handed a team. So they default to the model they know — pushing harder.

It works for a quarter or two - 𝘮𝘢𝘺𝘣𝘦.

Three rules I keep coming back to that show up in your numbers six months after you start practicing them:

𝗥𝘂𝗹𝗲 𝟭: 𝗕𝗘 𝘁𝗵𝗲 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱. 𝗗𝗼𝗻'𝘁 𝗽𝗿𝗲𝗮𝗰𝗵 𝗶𝘁.
Your team is watching you. They aren't listening to you. They learn to do what they see you do — not what you tell them to do.

A leader I worked with recently couldn't figure out why his reps kept missing deadlines and showing up unprepared. We pulled up his calendar. He was 15 minutes late to half his own meetings.

The reps weren't ignoring his standards. They were meeting his standards.

Write down the three behaviors you most want from your team. Score 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 on each one, 1–10. Anything below a 7 should be fixed first.

𝗥𝘂𝗹𝗲 𝟮: 𝗧𝗿𝗮𝗶𝗻 𝘁𝗵𝗲𝗺. 𝗗𝗼𝗻'𝘁 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲𝗺.
Most "performance problems" are training problems in disguise.

Next time you catch yourself frustrated that your team isn't doing something — running a consultative discovery meeting, qualifying out a bad deal, reaching all the decision-makers — ask one question: where did you train them to do that?

If the answer is nowhere, you don't have a performance problem. You have a training and coaching gap. And being frustrated with people for not knowing what you never taught them is the fastest way to lose them.

A client was venting last month about his reps getting stuck with their primary contact and watching deals die when that contact lost interest. I asked when he'd last trained them on how to reach the rest of the decision-makers. Never. They weren't avoiding it. They actually didn't know how.

𝗥𝘂𝗹𝗲 𝟯: 𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲. 𝗡𝗼𝘁 𝘁𝗵𝗲 𝘀𝘁𝗲𝗽𝘀.
Most managers delegate tasks because tasks feel safe. You stay in control. But you also stay the bottleneck. And your team stops thinking.

Hand someone a task, you get a task done. Hand someone an outcome, you get a salesperson who's thinking.

Stop saying "send 20 prospecting emails this week." Start saying "book three qualified discovery calls by Friday — your call on how."

𝗧𝗮𝘀𝗸𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗯𝗼𝘅-𝗰𝗵𝗲𝗰𝗸𝗲𝗿𝘀. 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗼𝘄𝗻𝗲𝗿𝘀.

None of this is complicated. All of it is uncomfortable, because every rule here points the finger back at the leader before it points at the team.

We can't see our own swing. But we can be honest about who taught the people watching it.

Which of these three would change the most for your team if you practiced it for 90 days?

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