03/24/2026
Perception
Not everyone will build a startup. But everyone can invest in one. And that is where the real gap is. Because many people see startups as risky… yet remain comfortable with a system that is equally uncertain. Your 8–5 job is not risk-free. It is simply a familiar risk.
The deeper issue is not access. It is perception. The inability to see the value of investing in small, local ventures… to participate in building something early…
to share in growth before it becomes obvious. MJ DeMarco calls this financial mediocrity. A system that conditions people to: avoid risk, lower expectations and settle for delayed outcomes.
A path he describes as
“Live poor, die rich.”
But here is the paradox: The same people who avoid startup risk often embrace slow systems that quietly erode their potential.
Because it feels safer, because it is familiar., and Because no one questions it.
The truth is simple:
You don’t have to build to participate.
But you do have to see differently.
startupripple.com