02/27/2025
The NFL isn’t just about touchdowns and tackles—it’s also a powerhouse of data-driven decision-making. Paul Ballew, the league’s Chief Data Officer, shares how AI has been shaping everything from player safety to marketing long before it became a buzzword.
Key takeaways:
✅ Balance quick AI wins with long-term transformation
✅ Tailor AI strategies to different teams, departments, and needs
✅ Use AI as an input—humans still make the final call
✅ The future of marketing? Not just 'customers,' but individuals
No matter your industry, AI isn't just about automation—it’s about smarter decision-making.
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