09/24/2019
How To Create A Facebook Ad Campaign
What is a Facebook Campaign? Simply put, it is a Facebook Post that has intentions. Some examples of a Facebook campaign are:
Creating an Offer: An offer can be anything from a discount to a contest give away. There is no limit to the types of offers you can create. People today see more than 4,000 advertisements a day, Creativity in offers is key in my opinion.
Be sure to keep the offer in house, I see the mistake of giving away products that are to another business. Example a gift card to another store or a prepaid visa card, electronics etc... Creating an offer using your goods or services means you can give away more value to the consumer, while losing less value upfront. Example a dinner doing free breakfast for a year. Food cost to Campaign owner is $ 300-500 of food expense, with potential enormous value to consumer that is triple the value.
If you have products like an insurance salesman a great offer many uses are the free “quote”. To give a better offer is to give a free insurance audit. Many people do not realize their liability amounts and it is easy to show them how quickly 100,000 can disappear, or if they have any gaps in coverage. This shows them a problem, and you have the solution. This will also find you better quality leads. In my experience, people who had access to their policy information were higher converting clients to those who could not produce that information. Life insurance sales benefit greatly from a quality ad.
Brand Awareness: At this moment, Facebook ads are the cheapest way to get eyes on your product. Facebook allows you to select your target audience. If you know your target audience there is not a better form of advertising. If you do not know your target audience, it is the cheapest way to learn. Facebook continues to increase the ad cost each year, so it won’t be like this forever.
Post engagement- Post engagement is a great way to find people who do not yet like your page but like your product, or people who are interested in your product. Often during this type of campaign, you will see in the comments section people tagging friends and family. This is a referral. From here you can invite that person to like your page and bring them into your brand. They are still on the cold list, they still don’t have trust yet so if you’re using an email service you don’t want to put them in the warm leads tags.
Lead Generation- this campaign is running to collect contact information. The most popular strategy is to give something away for free, in exchange for their email information. This way you can follow up and turn a cold prospect into a warm prospect. We will talk about tools you can use to track leads, and how much information an email can provide you in the TOOLS section
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