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Sandler Training by BMC Sandler Training by BMC has been helping business for over 25 years by improving the performance of Sandler Training by Bailey Marketing Concepts, Inc.

has been affiliated with Sandler Training and the Sandler Sales Institute since 1994 serving clients in California, especially in Orange, Riverside and Los Angeles counties. Scott Bailey and Will Crist have nearly 30 years of combined experience selling, training, coaching, and recruiting/hiring great sales people their clients with the Sandler Selling methodology. Their clients range from one-person companies and professional consultants who must build their practices to Fortune 100 publicly-traded multinationals. Many of their clients have been working with and training with BMC for over ten years.

The homeowner isn't looking for another salesperson. They're looking for someone who can help them make the right decisi...
10/29/2026

The homeowner isn't looking for another salesperson. They're looking for someone who can help them make the right decision.

Unfortunately, many sales conversations turn into presentations far too quickly. Features get discussed before needs are understood. Solutions get proposed before problems are fully explored.

The professionals who consistently win business take a different approach. They lead the conversation before they present the solution.

That's exactly what we'll be teaching at Selling to Homeowners Sales Academy 101.

đź“… December 16-17
Join us: https://info.baileymarketing.sandler.com/homeowners

One of the biggest mistakes I see in homeowner sales is treating the proposal as the sales process.By the time a proposa...
10/22/2026

One of the biggest mistakes I see in homeowner sales is treating the proposal as the sales process.

By the time a proposal is presented, most of the important work should already be done. The homeowner's goals, concerns, and decision-making process should be clear.

When those conversations don't happen, the discussion usually turns to price.

That's why we created Selling to Homeowners Sales Academy 101. This program is designed to help sales professionals, estimators, and service providers qualify opportunities more effectively, protect margins, and create better buying conversations.

đź“… December 16-17 | Irvine, CA
Reserve your spot: https://info.baileymarketing.sandler.com/homeowners

Are you spending too much time with the wrong prospects?One of the easiest ways to improve sales performance isn't findi...
10/15/2026

Are you spending too much time with the wrong prospects?

One of the easiest ways to improve sales performance isn't finding more prospects. It's spending less time chasing the wrong ones.

Many salespeople get trapped in follow-up cycles with people who were never serious buyers in the first place.

A strong sales process helps you qualify opportunities earlier, understand buying intent, and focus your time where it matters most.

That's a major focus of our Sales Academy. Working harder isn't always the answer. Sometimes working smarter is.

đź“… October 28-29
📍 Irvine, CA
Register today: https://info.baileymarketing.sandler.com/sales-academy

Have you noticed how much harder it is to sell today than it was five years ago?I was talking with a salesperson recentl...
10/08/2026

Have you noticed how much harder it is to sell today than it was five years ago?

I was talking with a salesperson recently who was frustrated because prospects seemed engaged during meetings but then stopped responding. The conversation sounded familiar because I hear it all the time.

Today's buyers are more informed, involve more decision-makers, and take longer to commit. Yet many salespeople are still using approaches designed for a different buying environment.

Our October Sales Academy is focused on helping sales professionals adapt to how people buy today. We'll cover how to uncover buying motives, gain meaningful commitments, and keep opportunities moving forward.

September sold out, and October is one of only two remaining Sales Academies this year.

đź“… October 28-29 | Irvine, CA
Register today: https://info.baileymarketing.sandler.com/sales-academy

Homeowners are doing more research than ever. Is that helping or hurting sales?Most homeowners can research products, se...
09/30/2026

Homeowners are doing more research than ever. Is that helping or hurting sales?

Most homeowners can research products, services, and pricing before they ever speak with a professional. While that's helpful in some ways, it can also create confusion and information overload.

That's why today's sales conversations require more than product knowledge. They require the ability to ask the right questions, uncover priorities, and guide decisions.

Our new Selling to Homeowners Sales Academy 101 was created specifically for professionals who sell directly to homeowners and want a more effective process.

đź“… December 16-17
Learn how to seal the deal: https://info.baileymarketing.sandler.com/homeowners

NEW: Selling to Homeowners Sales Academy 101Homeowners are researching more, comparing more bids, and taking longer to m...
09/24/2026

NEW: Selling to Homeowners Sales Academy 101

Homeowners are researching more, comparing more bids, and taking longer to make decisions.

If you're tired of:
• Price shopping
• Ghosting
• Endless follow-up
• Presenting estimates that go nowhere
This academy was built specifically for you.

Designed for:
Remodelers, Contractors, HVAC, Plumbing , Roofing , Estimators , Designers, and Service professionals

Learn how to lead homeowner conversations with confidence, protect your margins, and close more profitable business.

đź“… December 16-17

Sell Bold. Own the Table. Close the Deal. Learn more: https://info.baileymarketing.sandler.com/homeowners

Why do good opportunities turn into "think it overs"?One of the most common frustrations I hear from salespeople is, "Th...
09/17/2026

Why do good opportunities turn into "think it overs"?

One of the most common frustrations I hear from salespeople is, "The meeting went great, but they wanted to think about it."

In many cases, the prospect isn't thinking about it. They're trying to answer questions that should have been addressed during the sales conversation.

What happens if this doesn't work? Who else is involved in the decision? What's preventing them from moving forward today?

The more clarity we create during the process, the fewer surprises we encounter at the end.

That's one of the topics we'll dive into during our upcoming Sales Academy.

With September sold out and only two academies remaining this year, now is the time to invest in your sales process.

đź“… October 28-29
đź“… December 9-10

Reserve your seat before it’s too late: https://info.baileymarketing.sandler.com/sales-academy

September Sales Academy Sold Out. October Is Filling Fast.Many salespeople are working harder than ever but still hearin...
09/10/2026

September Sales Academy Sold Out. October Is Filling Fast.

Many salespeople are working harder than ever but still hearing:

"Let me think it over."
"Send me some information."
"Your price is too high."

The problem usually isn't effort. It's process.

Our September Sales Academy sold out, and there are only two opportunities left this year:
đź“… October 28-29
đź“… December 9-10

Join us for an intensive two-day boot camp built around the Sandler Selling System and learn how to stop chasing prospects, shorten sales cycles, and close more business without discounting.

Reserve your seat before October reaches capacity. https://info.baileymarketing.sandler.com/sales-academy

Most sales teams do not lose deals during the summer.They lose momentum.One delayed follow-up becomes:“Let’s reconnect a...
05/27/2026

Most sales teams do not lose deals during the summer.

They lose momentum.

One delayed follow-up becomes:
“Let’s reconnect after vacation.”

One weak next step becomes:
“Let’s revisit this next quarter.”

And before you know it, opportunities you expected to close in June are sitting in a shaky Q3 forecast.

This happens every year.

The teams that avoid it are usually doing a few things differently:
• Setting stronger up-front expectations
• Locking down clear next steps
• Creating urgency before calendars get chaotic
• Preventing prospects from disappearing into “summer mode”

That is exactly what we’ll be covering in our live session on May 28th:

How to Prevent Ghosting

You’ll walk away with practical strategies your team can use immediately to keep deals progressing through June, July, and August.

Reserve your spot here: https://info.baileymarketing.sandler.com/how-to-prevent-ghosting

Can your sales team afford to let deals drift into Q3?Because once summer hits, the sales cycle usually gets longer:Vaca...
05/20/2026

Can your sales team afford to let deals drift into Q3?

Because once summer hits, the sales cycle usually gets longer:
Vacations.
Delayed responses.
Decision makers disappear.
Momentum slows down.

And most teams respond by chasing harder instead of tightening the process.

The result?
Forecasts become less predictable right when revenue pressure increases.

On May 28th, we’ll show leaders and sales teams how to:
• Reduce ghosting
• Create stronger next steps
• Prevent stalled opportunities
• Keep deals moving through June, July, and August

The companies that win in Q3 usually started controlling the process before summer began.

Save your spot: https://info.baileymarketing.sandler.com/how-to-prevent-ghosting

Address

5151 California Avenue, Suite 100
Irvine, CA
92617

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+19492630640

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