06/02/2026
The future of CX depends on predicting and adapting in the moment.
CX Today asked Co-CEOs Max Schwendner and Mike Clifton how CX leaders like Alorica are moving beyond static experiences to real-time, insight-driven engagement powered by sentiment, context, and predictive action. Their perspective highlights a critical shift: instead of deploying more AI, winning brands are using it—alongside human judgment—to anticipate needs and guide customers to better outcomes.
Watch the episode: https://www.alorica.com/insights/resource/non-linear-cx-emotionally-aware-ai