Arrow Point Method

04/29/2026

It wasn’t all work and NO play at AI Business World for our team today!

04/28/2026

AI search doesn’t look at one thing; it looks for patterns.

When your website, content, and social signals don’t line up, visibility drops quietly.

We’ve had several clients complain that they’re not showing up in AI searches, but they aren’t doing SEO either! They go together- it’s all a part of a bigger strategy.

We help build a visibility system AI can recognize and recommend.

Lets us show you how you rank currently.

04/23/2026

I’m sitting in a room where the conversation on stage is: AI apocalypse or opportunity boom?
I already know the answer. So do most of the people here.

The more interesting question- the one Jonathan Mast is circling and Jeff J Hunter has been living - is what separates the businesses that actually benefit from the ones that just adopt.

Spoiler: it’s not the tools.
Jeff has 15+ AI employees running inside his business. Jonathan just wrote that “we use AI” is no longer a competitive advantage. They’re both saying the same thing from different directions.
Having AI isn’t the differentiator anymore.

Knowing what to do with it- deliberately, specifically, in a way that’s built on your methodology and not just the internet’s version of it; that’s the window that’s still open.
That’s the whole reason I built Arrow Point Method.

Taking notes. 📝

(Scale with Stability Summit — April 2026)

04/20/2026

Two ways AI enters a business.

Drift. Or design.

Drift is what’s happening in most businesses right now, and most owners don’t realize it until something goes wrong.

Here’s what drift looks like from the inside:

Your office manager discovered ChatGPT six months ago and uses it every day. Your marketing person tried it once and gave up. Your newest employee is using three different AI tools that nobody approved. And you, as the owner, couldn’t tell me which tools your team is using right now if I asked.

That’s not a criticism. That’s the reality for about 90% of the small businesses I talk to in Northeast Louisiana.

Drift isn’t failure. But it does create risk - especially if you’re in banking, healthcare, or any industry where data protection matters.

Design is the alternative. And it doesn’t have to be complicated.

It starts with three decisions:
✔️ Which tools are approved for use in our business
✔️ What data can and cannot go into AI tools
✔️ Who reviews AI output before it goes to a client or the public

Those three decisions fit on one page.

That page is what most businesses are missing.

04/17/2026

If you followed this page back in 2017 or 2018, you probably remember a version of Arrow Point Method that posted social media tips and digital marketing stats.
Then in March 2020, we went quiet.

Here's the honest version of what happened:
The world changed. Marketing changed. The tools changed. And I went heads-down inside my agency with Johnna and the team, Great Minds Agency, and helped create The Digital People - learning, building, and figuring out what all of it actually meant for the businesses I serve in Northeast Louisiana.

What I kept bumping into wasn't a marketing problem- It was a decisions problem.

Business owners knew the tools existed. They didn't know what to do with them. They didn't have a strategy. They didn't have a policy. They didn't have a clear first step that made sense for their specific business, their specific team, and their specific risks.
That's what I spent the last several years building.

Arrow Point Method is now an AI adoption consulting practice. We help business owners use AI on purpose, not because everyone else is, not because some tech person told them to, but because they made a deliberate decision about what AI does in their business, who uses it, what stays protected, and what success looks like.

I'm not an overnight AI expert. I'm a business strategist who went deep on this because my clients needed me to, and I built a methodology from doing the actual work inside real businesses in this market. I've added AI-specific credentials- LSU, Anthropic, and others- to years of marketing and communications certifications. I research, formulate the best approach, set outcomes, test it... then I share (usually with the team or clients), but now I'm sharing with others.

If you've been watching the AI conversation from the sidelines and wondering whether it applies to you, your team, and your specific operation in Northeast Louisiana, that's exactly who I'm here for.
More to come. Glad to be back. 👋

03/27/2020

We are helping our clients with ways to continue business and constantly looking for ways to help other businesses during this time. One of our tips was to take this time, if possible, to update credentials, take continuing ed, etc. Even Udacity has opened up some of its courses. In this vein, we are proud to share that we have earned our Facebook Marketing Partner account!

12/04/2017

We’re committed to staying current on our digital media efforts! Current lecture from Laura Wilson, Sr Director of Digital Engagement & Social Media at Georgetown University

10/11/2017

Marketing in the new world doesn't have to be difficult for you.
https://animoto.com/blog/business/state-of-social-video-marketing-infographic/

10/09/2017

67% of Americans look to social media for their news and mobile device use continues to grow! Get your message online and in front of potential clients!

Read 10 key findings from recent Pew Research Center reports about today’s digital news media landscape.

09/04/2017

Overwhelmed? Are your social media efforts increasing your sales? We can help line up your efforts with your brand image and get your posts seen!