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Security Dealer Marketing

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Irwindale, CA
Security Dealer Marketing

SD Marketing is one of the most prominent and trusted marketing agencies in the industry. To learn more feel free to call us: 888-572-4450

Security Dealer Marketing is the only full-service marketing agency dedicated to the security industry. We offer everything from Brand, Web Design, Marketing, Print, Development and now Leads for security dealers.

09/16/2026

The September issue of The Mirror is here.
This month’s issue looks at the relationships, risks, and business decisions shaping the security industry, including our feature story on CAA’s evolving approach to vendor–dealer partnerships.

Inside, explore insights on:
Building stronger vendor–dealer relationships at CAA
The insurance risks hiding in your contracts
Finding the real reasons behind less-profitable security jobs
Take a few minutes to catch up on the ideas and insights impacting our industry.
Read the full issue:
https://www.caaonline.org/mirror/

09/02/2026

Today, we're celebrating Adrian Juarez's 1-year anniversary with SD Marketing!
As our Project Coordinator, Adrian has quickly become someone our team and clients can count on. He approaches every project with a can-do mindset, a kind smile, and a genuine desire to help find the right solution.
Over the past year, we've watched Adrian take on new challenges, strengthen his client relationships, and continue developing into a confident and capable project leader.
Adrian, thank you for the care and effort you bring to your work each day. We're lucky to have you as part of Team SDM. Happy 1-year anniversary!

08/07/2026

The August issue of The Mirror is here.
This edition explores the conversations and strategies shaping today's security industry—from strengthening relationships with fire officials to improving sales performance, reducing business risk, and preparing for the future of alarm response.
Inside, explore:
• The return of the SAAA Fire Forum and what other chapters can learn from its success
• Employer liability when employees act outside company policies
• The five biggest mistakes security salespeople make during site surveys
• What California alarm companies need to know about ASAP and digital dispatch
Take a few minutes to catch up on the latest insights and industry updates.
Read the full issue:
https://www.caaonline.org/mirror/

07/29/2026

Today we're celebrating an incredible milestone, Candace Granado’s 4-year anniversary with SD Marketing!
For the past four years, Candace has been the steady hand behind so much of what we do. As our Project Manager, she keeps projects moving, teams connected, and clients supported with a level of organization, patience, and dedication that never goes unnoticed. She's been an essential part of our growth and a driving force behind the success of both our leadership team and our content department.
Beyond the office, Candace is an amazing mom to two energetic little boys, and we're excited to celebrate another big milestone with her as she prepares to welcome a new addition to her family.
Candace, thank you for everything you've done over the past four years. Your hard work, positivity, and commitment have made SD Marketing a better company, and we're grateful to have you on this journey with us.
Happy 4-year anniversary, and congratulations on all the exciting things ahead!

07/15/2026

The July issue of The Mirror is live.

This edition celebrates the future of our industry through scholarship achievements, member recognition, and timely insights for California security professionals. From honoring the 2026 CAA Youth Scholarship recipient to exploring new opportunities in NDAA compliance, this issue highlights the people and ideas moving our industry forward.

Take a few minutes to catch up on the latest news and insights from across the security and life safety industry. Read the full issue: https://www.caaonline.org/mirror/

07/14/2026

Today, we're celebrating Vincent Rivera and his 1-year anniversary with Security Dealer Marketing!

Over the past year, Vince has helped bring ideas to life through thoughtful storytelling and creative messaging. As one of our Copywriters, he's played an important role in shaping content that connects with our clients, strengthens their brands, and reflects the quality and professionalism SD Marketing is known for.

Beyond his talent as a writer, Vince is a valued member of our team. His creativity, collaboration, and positive attitude make him someone we're always happy to work with, and his willingness to jump in and support wherever needed doesn't go unnoticed.

We appreciate your dedication, creativity, and the passion you bring to every project. We're excited to see all you'll accomplish in the years ahead.

07/01/2026

Today, we're proud to recognize Michael Chavez and his 10-year anniversary with SD Marketing.

Over the past decade, Michael has been a driving force behind many of the systems, websites, and solutions that support our team and clients every day. As our Lead Developer, he has helped transform ideas into reality, solve complex challenges, and build the technology that keeps us moving forward.

What sets Michael apart is not only his technical expertise, but also his dedication, reliability, and commitment to excellence. His contributions have played an important role in our growth, and his impact is evident throughout our organization.

Michael, thank you for 10 years of hard work, innovation, and leadership. We appreciate everything you've done to help make SD Marketing what it is today and look forward to what the future holds.

Please join us in congratulating Michael on this incredible milestone!

06/16/2026

The June issue of The Mirror is here.
This edition highlights leadership, professional growth, and the conversations shaping the future of the security industry — including our cover story recognizing Tatiana Abramek, recipient of the CAA Mark Schubert Memorial Award.
Inside, explore insights on:
• Protecting your business insurance coverage in an inflationary market
• Developing successful security sales professionals
• The importance of allyship in advancing our industry
• Overcoming the blind spots that can hold high-achievers back
Take a few minutes to catch up on the ideas, challenges, and opportunities impacting the security and life safety industry today.
Read the full issue:
https://www.caaonline.org/mirror/

06/01/2026

Some people make an impact through their work. Others make an impact through the way they support the people around them. Jenica does both.

Today, we’re celebrating Jenica Morin and her 6-year anniversary with Security Dealer Marketing.

Over the years, Jenica has become so much more than an incredibly talented designer. She’s someone our team can always count on, thoughtful, dependable, creative, patient, and always willing to help wherever needed. Her positive attitude and genuine care for both her team and our clients make her a huge part of what makes SDM special.

The creativity she brings to every project speaks for itself, but it’s the kind of person she is behind the scenes that truly sets her apart.
Jenica, thank you for six amazing years of hard work, heart, and dedication. We’re incredibly lucky to have you on our team.

05/11/2026

The May issue of The Mirror is here! This edition highlights the conversations, challenges, and business insights shaping today’s security industry — including our cover story exploring the biggest highlights we’re looking forward to at the 2026 CAA Spring Convention.

Inside, explore insights on:
• What’s in store for the 2026 CAA Spring Convention
• Why the first 90 days are critical for new security sales hires
• The importance of E&O coverage and risk management
Take a few minutes to catch up on what’s impacting the security and life safety industry right now.
Read the full issue:
https://www.caaonline.org/mirror/

Address

16023 Arrow Highway, Suite H
Irwindale, CA
91706

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

https://sd.marketing/

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