Birdzi Inc.

11/06/2025

Today, Gary Hawkins and Ron Bonacci's paper "Disrupting How Retail Goes to Market" is live.

Grocery retail is at a turning point. Mass promotions and weekly ads are yielding lower returns, narrower margins, and weaker loyalty.

The paper shows how marketing and merchandising work together with a unified go-to-market plan,with AI at the center.

The core idea is simple: use unified data and AI-driven hyper-personalization to rebuild loyalty, improve promo ROI, and make every shopper interaction count.

Watch this short clip with Courtney Adams, Ron Bonacci, and Gary Hawkins covering related topics and takeaways.

Link to paper : https://birdzi.com/resources/news/disrupting-how-retail-goes-to-market/

10/31/2025

🛒 Trick or treat routes weren’t the only ones this week.
Shoppers planned early, added more stops, and leaned sour.
Personalization should mirror the route.

🔎 Look at our blog to read more about the shift → https://birdzi.com/sour-candy-steals-halloween-2025/

🎃 You might spot a spooky touch to our logo today!

Sour candy is stealing Halloween 2025. Shoppers expand beyond grocery to home decor, home improvement, and discount stores.

10/31/2025

On November 1, with holidays approaching, nearly 42 million Americans, 1 in 8 households, face uncertainty around their SNAP/EBT benefits due to the ongoing federal shutdown.

For grocers, this moment calls for compassion and understanding. Supporting these shoppers isn’t just the right thing to do; it’s how we strengthen trust, loyalty, and community.

Our latest article, by Linda Wakim, VP of Client Success, explores how retailers can lead with empathy while using data responsibly to make a real impact.

Check it out!

https://www.linkedin.com/posts/birdzi_groceryretail-foodaccess-leadership-activity-7388937590147764225-hT5w?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFzq63MB3F_OMHEeRACDrhandDoXUWnlxxw

On November 1, with holidays approaching, nearly 42 million Americans, 1 in 8 households, face uncertainty around their SNAP/EBT benefits due to the ongoing federal shutdown. For grocers, this moment calls for compassion and understanding. Supporting these shoppers isn’t just the right thing to do...

09/26/2025

Come see the Birdzi team at Groceryshop 2025!

In the meantime, check out this short video where our CEO, Shekar Raman, reflects on Birdzi Inc. , Inc.'s journey from our early beginnings to where we are today.

Visit us at booth #1643

09/24/2025

🚀 We officially announced some big news today.

Wakefern Food Corp.has selected Birdzi Inc. as their customer engagement and personalization platform. This partnership reflects our shared focus on building meaningful, data-driven shopper experiences.

A big thank you to both teams for making it happen. We’re looking forward to what’s ahead together!

Birdzi today announced that Wakefern Food Corp. will implement Birdzi’s customer intelligence platform.

09/24/2025

🚨 Retail Media’s $176.9B Opportunity Comes with a Risk

Retail media is exploding, projected to hit $176.9 billion by 2025, surpassing combined TV and streaming revenues. But there’s a hidden risk that could stall this growth: data.

Too many retailers still wrestle with:

-Fragmented loyalty, POS, and eCommerce systems
-Incomplete or stale customer profiles
-A lack of transparency in measurement and attribution

Without addressing these cracks in the foundation, retailers risk leaving money on the table, and losing credibility with brand partners who demand measurable results.

In our latest article for Grocery Dive, we outline the four imperatives grocers must embrace to capture the full promise of retail media, https://bit.ly/4mh50gG

Retailers who treat data as a strategic asset won’t just win ad dollars, they’ll become indispensable partners to both CPGs and shoppers.

09/10/2025

The Birdzi India team in Pune came together for an unforgettable evening of music and connection. We were honored to have our CEO Shekar Raman with the team, making the night even more special.

The highlight of the evening was a beautiful performance by Priya Nivani Panditt and her band, blending Bollywood and classical music in a style called Rageet. Their music lit up the night, and we are thankful for such wonderful experience.

We are proud of our Pune team for their energy, creativity, and spirit. You are a big part of what makes Birdzi thrive.

08/26/2025

Life Moments = New Grocery Habits

Abasto recently shared how baby or pet reshapes the grocery cart:

Parents seek value + convenience

Pet owners go online for price + ease

Promos & social influence both

We connected this to our own post on personalized pet care offers 👉 https://bit.ly/4n0uvUk

👉 Retailers who personalize around these life moments win bigger baskets + lasting loyalty.

Read full Abasto article here:
https://bit.ly/3HNgKtl

A new study reveals how a baby or new pet fundamentally changes a household's grocery shopping habits, both in-store and online.

08/14/2025

✈️ September is going to be a big month of travel for the Birdzi Inc.team.

We're kicking it off with the RetailClub AI Deepdive Retreat!

This inaugural event is a unique, fully outdoor, beachside retreat that aims to build the AI-native retail community, bringing together leaders to explore how is reshaping the industry.

🚀 Let’s connect and talk about how Birdzi disrupts how retail goes to market by creating shopper experiences so relevant, they redefine loyalty and supercharge retail media performance.

07/24/2025

“Working with Birdzi has been a true partnership”
says Michael Tyson, Chief Marketing and Merchandising Officer at Strack & Van Til

At Birdzi, partnership means more than just providing tools. It means showing up every week, understanding each retailer’s goals, and creating smart solutions that grow with them.

Our Community Table mindset brings retailers, shoppers, and technology partners together to build a better future for grocery

Read more 👇
https://bit.ly/4lN6fFb

Learn how we do it at https://birdzi.com/grocery-community-technology-partnerships/

Birdzi helps grocers spark stronger community connections through tech, data, and deep partnerships. Join us at the Community Table.

07/17/2025

🐾 Personalized petcare is changing the loyalty game!

From AI tailored recommendations to timely thoughtful offers, this piece explores how retailers are turning everyday pet purchases into deeper customer connections.

👉 Check it out here: https://bit.ly/44OZGKP

Discover how personalized petcare offers are transforming grocery loyalty by deepening shopper trust and driving multi-category engagement.