08/19/2026
Can people easily refer your business? Imagine someone you know meets the perfect customer for you tomorrow.
Would they know how to explain what you do? Would they know why that person should talk to you?
This has come up again and again in our first few weeks of BLOC Connections Online. Here are three things you can fix right now:
1. GIVE PEOPLE ONE THING TO REMEMBER.
Look at your website, social media, or BLOC profile for 10 seconds.
What stays in your head?
You may offer ten different services. Your customer doesn’t need to remember all ten. They need one clear reason to think of you when the right need comes up.
2. MAKE THE VALUE OBVIOUS.
“I do photography, graphic design, and custom printing.”
Great. What does that do for me?
Try answering this:
I help [WHO] get [RESULT] by [WHAT YOU DO].
You don’t have to use that exact sentence in your marketing. But you should be able to answer it clearly.
If you can’t, your customer probably can’t either.
3. SHOW ME WHY I SHOULD BELIEVE YOU.
If you make something, show it.
If you improve something, show the result.
If people hire you for an experience, show the experience.
Ask one question about every photo, video, project, or Spotlight:
What does this prove?
Then look at your business as if you’ve never seen it before.
What do I do? Why should someone care? What should they do next?
Fix the first answer that isn’t obvious.
BLOC members can use photos, video, social links, additional contacts, and Spotlights to make their profiles stronger.
Because once people understand what you do, see the value, and remember you, they can do something incredibly useful: Refer you to the right person.
And don't forget to join us every Tuesday at noon for BLOC connections online.
