Mark MacDonald

06/05/2026

*Random* content creates confusion.

Strategy creates clarity.

We help you focus your message so every communication moves people toward your mission.

It’ll make everything worthwhile.

06/05/2026

Can you explain your church’s unique relevance in 1 sentence?

“If people are confused, they’re not coming to your church. If they’re clear, they’ll bring friends.”

⚠️⚠️⚠️ Confused churches keep adding more programs, more events, and more announcements, hoping something will finally connect.

But people don’t ignore churches because they aren’t busy.

They ignore churches because they aren’t clear.

If someone can’t explain why your church matters in a single sentence, they won’t remember you. And if they don’t remember you, they won’t invite others.

Confused churches stay small. Clear ones grow.

Growth doesn’t begin with a bigger budget, a better website, or more social media posts.

It begins when your church becomes known for something.

06/04/2026

Before the sermon is heard, the first impression is formed.

These 5 church greeter training tips help build a culture of welcome that makes every visitor feel they belong.

Church greeter training gives practical ways to create a welcoming culture that moves guests from unsure to belonging, shaping stronger first impressions.

06/04/2026

People see the books, conferences, and nearly 1,000 articles.

What they don’t see are the 1,600-mile move, 16-year immigration journey, rebuilding from scratch multiple times, and years spent explaining why church branding isn’t about marketing... it’s about clarity.

Thanks to Voyage Jacksonville for sharing part of the story.

Read it here: https://voyagejacksonville.com/interview/meet-mark-macdonald-of-be-known-for-something/

06/04/2026

NEW! My latest article -- SO IMPORTANT if you're heading to the SBC Orlando. Avoid these mistakes.

Thanks, The Alabama Baptist newspaper, for letting me write.

WORST mistake? Not stopping in at the Be Known For Something booth in the Worship Village (546). I'd love to meet you!

Every year, church leaders leave conferences exhausted. Not all of them leave changed. Why?

06/03/2026

Be known for targeting more than diversifying.
Do too much, and you’ll end up reaching less.

06/03/2026

Get people to join a small group near them.

Make it easy.

A simple church wall. A simple landmark/highway map with dots.

A digital kiosk to register for more info about the dot that interests them.

Or a discipleship webpage that gives details about the “dot” near them.

Different color dots could represent ages. Or affinities. Or style.

Be known for discipleship groups.

06/02/2026

Throwback. One of the last furniture commercials I was in. I think for “ROOMS TO GO” 🤔

Fake room. Fake sunlight. Fake bricks. Fake plastic laptop. Fake wife. Fake family.

Real acting.

And a real teen, with real attitude, focused on her phone 😬

Every component of advertising is composed, controlled, and consistent.

Good rules to live by.

06/01/2026

I’ll be speaking at The Church Network Conference this summer, and I’d love for you to be there! I’ll be speaking about “The Critical Clarity Churches Miss”.

You won’t want to miss the session!

Oh, and I’m leading the Communication Fast Track: a practical, intensive day of communication answers and coaching!

July 14-17.

An amazing, powerful time to learn, connect, and be encouraged alongside other church leaders.

See you there! https://thechurchnetwork.com/events/conference/