01/01/2024
Did you know that people in more than 200 countries drink 1.9 billion servings of Coca-Cola every day?! From 1886-2024 This product and company has established and sustained a worldwide household name. 🥤
I know that as entrepreneurs and business owners, we fantasize and aim to have our products reach the same multitude. But in order to do so we must learn and apply, the strategies, techniques and trainings in our everyday lives and businesses 👂
7 strategies that the power house Coca-Cola Company used to scale and expand where as follows:
1️⃣: A unique, market-tested formula.👩🏾🍳(The original coca-cola recipe is still locked in a vault in Atlanta.)
2️⃣: Establish a timeless logo.⏳ (Coca-Cola has used the same logo more than 100 yrs. and it has became imprinted in the minds of people all around the world.)
3️⃣: Product packaging and Distribution. 📦(Everything represents your brand and logo. Coca-Cola promotes the shape of their containers, just as much as their logo and product.)
4️⃣: Makes their Retailers Accountable for Maintaining High Standards. (Coca-Cola decided that their drinks should be served at 36 degrees F. Coca-Cola sales team would tell retailers that their products should never be served above 40 degrees- PERIOD! Establishing Coca-Cola as a premium product ✅)
5️⃣: Kept the consumer price fixed for 70 years. (The same way new businesses began charging a higher price to consumers and/or advertisers once they've become hooked, Coca-Cola did the opposite and scaled massively across the world. From 1886 to 1959, a bottle of Coke cost just five cents 🪙)
6️⃣: Advertisement.🌇 (Coca-Cola started a mass coupon initiative that resulted in 10% of all products from 1887 to 1920, in order to build brand awareness. They also provided retailers with Coca-Cola swag like posters, decorations, calendars and clocks for customers. Your consumers should feel good about identifying with you and your product! )
7️⃣: Franchising. (To this day there are about 275 independent Coca-Cola bottlers around the world.🌎)
In addition to these tips and wise words, God also wants your business and life to be prosperous and widespread! If we are obedient to his words, have faith and apply your knowledge, training and perseverance, God will bless you and make you fruitful and multiply your works exceedingly!
Always remember Jeremiah 29:11 “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”