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Be the Ultimate Assistant TEDx Speaker | Author "Staff Matters" & "Be the Ultimate Assistant" BetheUltimateAssistant.com

Today is not just any other day. It is the day before our final and sold-out Be the Ultimate Assistant public workshop i...
11/03/2026

Today is not just any other day. It is the day before our final and sold-out Be the Ultimate Assistant public workshop in Atlanta. Our BTUA students are traveling from 14 states and 5 countries. Hearing the accents in the room is one of the things I look forward to – closing my eyes and just listening. We will have 9 alumni in the room who said they just had to be there. I am so moved by that.

Vickie Evans and I plan to give them all we’ve got which is what we have always done for 15 years, whether we have had 10 students or 30.

For the last week, I’ve been wide awake at 3AM. My brain has been trying to process what is about to happen. Mainly I feel profoundly grateful and excited to get to do the work we love.

This week is an ending of sorts and also a beginning. And of course, there is much that is unknown. That’s life, right?

We are on the road to Atlanta and ready to get to work. Let’s GO.

Stay tuned for the pics!

11/02/2026

📚 “Staff Matters is more than a book, it's a wake-up call. Bonnie Low-Kramen has given voice to the invisible backbone of businesses everywhere: the staff. Every leader, manager, and HR professional should read this if they’re serious about building a workplace rooted in respect, trust, and excellence. Bonnie’s insights are timely, courageous, and absolutely necessary in today’s workplace culture." - Shelly Berman-Rubera, Business Strategy Coach

One of the first questions people ask me about Staff Matters is, who is this book for? The book is for Leaders, Assistants, HR Professionals, and Recruiters. And, the book is for business students who will most likely be given people to manage long before they are ready. I intend to change this.

If you agree that there are aspects to our complicated workplace that are broken, then no one of these groups is going to be able to fix them alone. Staff Matters brings them all together in one book to have empathy (Chap 1), to share what keeps them up at night and to say the quiet parts out loud. It’s time.

Order your copies of Staff Matters on Amazon: https://amzn.to/3Z1k5IN

Please share your honest review so to help others know what you know.

10/26/2026

I’ve been bullied in my career. I remember the times vividly and if you have been bullied, I suspect you do too. Workplace bullying destroys people and companies from the inside out. The damage is real and the trauma is long-lasting.

I know from my work in 14 countries that workplace bullying is a global epidemic that will not go away without education and training. For all of these reasons, my book Staff Matters explores this toxic problem in great detail in Chapter 15.

🎖️2025 Winner! NYC Big Book Distinguished Favorite Award, Business
🎖️2025 Finalist! Best Book Award, Business
🎖️2024 Winner! Literary Titan Award, Business

Kirkus Book Review: “Staff Matters is a vision for a vigorously compassionate realignment of the modern workplace. Extremely thought-provoking.”


Please share your honest review so others will know what you think.

Life is short. Don’t wait. Whatever it is, don’t wait.
10/25/2026

Life is short. Don’t wait. Whatever it is, don’t wait.

Tomorrow night in NYC, we will be celebrating the 30th anniversary of New York Celebrity Assistants (NYCA), the organiza...
10/23/2026

Tomorrow night in NYC, we will be celebrating the 30th anniversary of New York Celebrity Assistants (NYCA), the organization that changed my life. Here’s what happened.

30 years ago in 1996, I received a “flyer” in the mail at my office in Olympia Dukakis’ New Jersey home. It was an invitation to attend a meeting of a new group forming in New York City called the ACPA – the Association of Celebrity Personal Assistants.

As I read it, I remember my heart beat faster and I just knew I had to attend this gathering at the Ritz Carlton on Central Park South on that freezing February night. My son Adam Kramen, was almost 8 years old at the time and my gut told me that supporting this organization would be 100% worth the time. I was right. Adam will be by my side tomorrow night.

Coming together with other people who work as celebrity assistants is a little like seeing a unicorn with your own eyes and learning that they speak the same language as you. Let’s just say it can be a lonely job. It is a tiny subset of the much larger group of administrative professionals.

I remember feeling a huge wave of relief to meet my “tribe.” These people are still my tribe. I happily wrote my check for $150 and became a founding member of ACPA-NY along with 7 others. Morgan Freeman’s assistant was our first President. A year later, I became the second one.

I know that I would not have had the career I have had without ACPA which a few years later became NYCA – New York Celebrity Assistants. It was actually Olympia who helped rename the group. We were talking about it on a flight and she said, “Get rid of the word personal. You don’t need it.” The Board agreed and we did that. Thanks, Olympia.

Olympia instantly understood the value of ACPA/NYCA. We knew that I had a pretty robust “rolodex,” but the possibilities became exponential when you multiply our contacts by what is now over 200. The feeling is empowering. There was no one we couldn’t get to.

One time she read a script that she liked and her comment was, “You know who else would be right for this? Kevin Bacon. Can we get a hold of him?” Absolutely.

When we needed someone to come take care of our jungle of plants, for example, she said, “Ask your group. They’ll know.” And they did. And when I was asked to be the President, her reaction was immediate and loud. “Do it! Do it! You have to do it!” She was so proud of me and the group. Olympia participated in several events over the years to show her support.

I am filled with gratitude, love, and pride over NYCA’s 30th anniversary. Not many organizations make it that long and in 2026, it is going strong due to the talented and committed Board and members who all see the value as I did back in 1996.

Here’s to the unicorns! I shall be dancing and toasting to another 30 years supporting the fabulous humans who do this very strange animal of a job. I wouldn’t have it any other way.

As Vickie Evans and I and our whole team get ready for our final BTUA in Atlanta, it’s been fun to look back at the peop...
09/30/2026

As Vickie Evans and I and our whole team get ready for our final BTUA in Atlanta, it’s been fun to look back at the people we have touched. BTUA has always been highly personal and always about the people.

This picture is from BTUA 57 in Houston. We have just completed BTUA 67 in Houston. I have always loved when BTUA is the reason for our students to have new experiences. This photo was taken just a few minutes before we attended the Houston Opera production of Intelligence. It was an unforgettable workshop and an unforgettable night.

Shout out to Joey Coleman for being one of our coolest guest speakers. Thank you to Robert Sanders for everything!

As we wind down BTUA, please feel free to post your own pictures and your thoughts about your BTUA experience. Thank you.

It’s been 6 years since the publishing of this cover story in Executive Support Magazine. It’s called “How Is HR Really ...
09/29/2026

It’s been 6 years since the publishing of this cover story in Executive Support Magazine. It’s called “How Is HR Really Deciding How Much to Pay You?” In 2026, the situation with negotiating money has become even trickier, because AI is sometimes calling the shots with creating job descriptions and determining commensurate salaries with less than ideal results.

Money continues to be a very hot button issue and untangling all the new rules is causing much confusion and stress. That was my motivation for co-writing this article with compensation expert Jeremy Spake.

It is time for salary transparency in job postings and inside companies. The question remains, do you fully understand how you are being paid? Too many answer “no” to that question and something has to change.

Jeremy and I removed the cobwebs and shine a light on what’s really going on with your salary. You need to know. This is your life and your career we’re talking about.

Buckle up. It’s still a pretty bumpy ride. Please share this article with others who need to know. I welcome your comments.
https://www.bonnielowkramen.com/2020/09/25/how-is-hr-really-deciding-how-much-to-pay-you/

09/28/2026

One of my aha moments in interviews with over 1500 people for Staff Matters was how much fear there is in the workplace. Namely, the fear to speak up about what's really going on. There are too many elephants in the room that are just getting bigger and bigger without even acknowledging they are there. We all know there is no fixing anything until we can talk about it.

My mission with Staff Matters is to reveal what's really going on using the authentic, real life stories from the staff themselves. The kind of stories you just can’t make up. The book is meant to be a tool, a catalyst for conversations that are long overdue. Watch this video to learn more.

One reader wrote: “Her book dedication says it all – “For the staffs of the world. For our grandchildren, who will be joining them one day.” She is passionate about people, respect, and building a better workplace. It’s not about being a “their problem” but an “collective us solution.” And it starts by understanding all sides. No one should ever have to leave work defeated, in a state of tears, or feel the need to take out work frustrations on a boxing bag at the gym because it’s seldom actually about the work but the people at work. This book is for everyone.”

Order your copies of Staff Matters on Amazon: https://amzn.to/3Z1k5IN
Please share your honest review so others will know what you think.

Do you know someone involved in a long and difficult job search? Do you know someone who is sick? Do you know someone wh...
09/27/2026

Do you know someone involved in a long and difficult job search? Do you know someone who is sick? Do you know someone who is being bullied? Do you know someone who is financially strapped? Do you know someone who is struggling with something?

Chances are the answer is yes. You might not have the right words to say, but sometimes just hearing from you is enough. And if the person struggling is you, wouldn’t you appreciate receiving a text from someone checking in to make sure you’re ok?

Please let’s not be afraid to walk towards the people in our lives who are hurting. That’s when they need us the most.

Congratulations to  for fulfilling her dream to sit down with none other than Oprah Winfrey. I listened to every minute ...
09/20/2026

Congratulations to for fulfilling her dream to sit down with none other than Oprah Winfrey. I listened to every minute and came away inspired by these two powerhouses. The best thing about it was the underlying main message and it was:

You are in charge of you. You are in charge of you. You are in charge of you.

If you or someone you know needs to hear this message, here’s the link.
https://www.youtube.com/watch?v=adQyLViK_ZU

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