BluSiren - Formerly A.WordSmith

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BluSiren - Formerly A.WordSmith

📢 Branding, Communications, Marketing
🛥️ Specializing in Maritime, Logistics, Robotics & Emerging Tech
📍 Jacksonville, Florida, USA

A certified Woman-Owned Business Enterprise, A.WordSmith specializes in branding, communications and marketing that are proven to generate meaningful results. While our agency supports clients of all sizes across diverse industries, A.WordSmith offers a high level of expertise in the marine/maritime, transportation and logistics sectors, with an emphasis on robotics and automation. We offer monthly retainers and project support.

08/10/2026

It was a great morning for a WJXT4 The Local Station / News4JAX River City Live interview, focusing on Optimotion Orthopaedics. While most of my clients fall into the blue tech or marine space, innovation comes in all forms, and I am proud to tell the story of how Optimotion is approaching knee and hip replacements in a revolutionary way. Watch this morning's interview: https://www.news4jax.com/river-city-live/2026/08/10/optimotion-orthopaedics-brings-innovative-joint-replacement-to-jacksonville/

Learn more about Optimotion, now serving Northeast Florida: https://optimotion.rockitrequests.com/

06/25/2026

Ship Repair USA knocked it out of the park with this party on the deck of the in downtown Jacksonville. Way to go, Marine Log Magazine and Hylant! Amazing night with some of the best in the maritime and marine industry. So glad to have reconnected with friends and met so many new friendly faces. See you all at the next event!

05/11/2026

BluSiren is proud to announce it has been named a winner in the 32nd annual Communicator Awards. The agency received the Award of Distinction in the Series-Feature Article Series category for its work on “Profiles from the Helm,” an original content series produced for ZF Group.

The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals. This year’s competition received over 3,000 entries, making it one of the largest and most competitive programs of its kind.

More details: https://blusirenco.com/blusiren-honored-with-communicator-award-of-distinction/

“It is an honor to be recognized by the Academy of Interactive & Visual Arts for this series,” said Amelia Smith, founder of BluSiren. “Our goal with ‘Profiles from the Helm’ was to capture the passion and human element of the marine industry. This award reflects the dedication of our creative team, and the strength of our partnership with ZF.”

04/23/2026

Our founder, Amelia Smith, is honored to have been pinned as a new Propeller Club - Port of Jacksonville member this week, alongside Jessica Rakich, PE, Michael Chapman and Stephen Yarbrough. Looking forward to the next gathering on ! See you soon.

02/26/2026

Great job, Club, on your State of the Port event today, spotlighting the activities and impact of Port Authority (). Last year, our growing Jacksonville port managed 10M tons of cargo, which helped to create 258k local jobs and $44B in economic impact. So proud to be part of this industry. Hearing Salvatore Mercogliano, of What’s Going on With Shipping, speak and seeing so many friendly faces this morning was the bonus!

12/01/2025

Today we can finally reveal the big announcement! After almost a decade as A.WordSmith, we are proud to share our next chapter: We are now BluSiren.

This evolution reflects who we are and where our passion has led us. Over the years, we’ve increasingly partnered with innovators across the , , and sectors — helping them tell powerful stories, clarify complex ideas and elevate their presence in industries that move the world forward.

BluSiren builds on that foundation with a brand fully aligned to the work we love most and the expertise we’ve honed for years. Same team. Same partnership-driven approach. A sharper, more focused identity.

We can’t wait to share what’s ahead.

Explore the new brand → blusirenco.com

11/25/2025

Something exciting is bubbling for A.WordSmith and on December 1, we will finally be able to share it. For much of 2025, founder Amelia Smith has been building a new chapter — one that reflects the experience of our team, what she's learned as an agency owner over the past nine years, and how we can support clients even better in the future. ✨

We can’t reveal full details just yet, but this evolution means big things for how we show up, serve niche industries, and elevate the work we care deeply about. 🌊 Stay tuned!

11/17/2025

I am thrilled to serve as the moderator for the Women in Summit, scheduled for December 3 at the 2025 International WorkBoat Show. If you're attending the conference, be sure to get tickets to this special lunchtime event, during which we will host two panels focused on "Innovation at Sea and Ashore: Maritime Solutions for a Changing World" and "The Power of Networks: Strengthening Professional Connections in Maritime."

Summit details: https://www.workboatshow.com/women-in-maritime-summit/

11/10/2025

I am incredibly proud of the A.WordSmith team for earning three MarCom Awards for the second-consecutive year! This year's honors were in recognition for "outstanding achievement" in the following projects:

✨ Platinum: CSR report for Covenant
In the “Strategic Communications | Communications/Public Relations | Corporate Social Responsibility” category

✨ Gold: Instagram Ad Campaign for ZF Group
In the “Web Based | Social Media | 456c. Social Ad Campaign” category

✨ Honorable mention: “Beneath the Surface” Newsletter for SEAmagine Hydrospace Corporation Submersibles
In the “Publications | External Newsletter | 261. Corporate” category

View the winning entries: https://awordsmithco.com/2025/10/28/a-wordsmith-honored-with-three-2025-marcom-awards-of-excellence/

The Association of Marketing & Communication Professionals' MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications for their creativity, ex*****on, message effectiveness, and overall impact.

Thank you to team members Shannon Baldwin and Brianna Bentov for their inspiring ideas and hard work that helped to make these honors possible.

02/26/2025

👋🏼 from University of North Florida, where my long-time friend Caron Streibich and I volunteered to mentor communications students on career options. Such an exciting time to watch these bright lights ask great questions about our experiences and consider their next steps. Good luck to the soon-to-be graduates!

Also, if you’re in Jax and looking for mar-comm interns, UNF is a great resource to consider.

Address

4446-1A Hendricks Avenue , Ste. 232
Jacksonville, FL
32207

Website

http://www.blusirenco.com/, https://g.page/r/Cf-Eay4mHQXqEAI/review

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