BluSiren - Formerly A.WordSmith

BluSiren - Formerly A.WordSmith 📢 Branding, Communications, Marketing
🛥️ Specializing in Maritime, Logistics, Robotics & Emerging Tech
📍 Jacksonville, Florida, USA

A certified Woman-Owned Business Enterprise, A.WordSmith specializes in branding, communications and marketing that are proven to generate meaningful results. While our agency supports clients of all sizes across diverse industries, A.WordSmith offers a high level of expertise in the marine/maritime, transportation and logistics sectors, with an emphasis on robotics and automation. We offer monthly retainers and project support.

Our founder, Amelia Smith, is honored to have been pinned as a new Propeller Club - Port of Jacksonville member this wee...
04/23/2026

Our founder, Amelia Smith, is honored to have been pinned as a new Propeller Club - Port of Jacksonville member this week, alongside Jessica Rakich, PE, Michael Chapman and Stephen Yarbrough. Looking forward to the next gathering on ! See you soon.

Great job,  Club, on your State of the Port event today, spotlighting the activities and impact of   Port Authority (). ...
02/26/2026

Great job, Club, on your State of the Port event today, spotlighting the activities and impact of Port Authority (). Last year, our growing Jacksonville port managed 10M tons of cargo, which helped to create 258k local jobs and $44B in economic impact. So proud to be part of this industry. Hearing Salvatore Mercogliano, of What’s Going on With Shipping, speak and seeing so many friendly faces this morning was the bonus!

12/01/2025

Today we can finally reveal the big announcement! After almost a decade as A.WordSmith, we are proud to share our next chapter: We are now BluSiren.

This evolution reflects who we are and where our passion has led us. Over the years, we’ve increasingly partnered with innovators across the , , and sectors — helping them tell powerful stories, clarify complex ideas and elevate their presence in industries that move the world forward.

BluSiren builds on that foundation with a brand fully aligned to the work we love most and the expertise we’ve honed for years. Same team. Same partnership-driven approach. A sharper, more focused identity.

We can’t wait to share what’s ahead.

Explore the new brand → blusirenco.com

11/25/2025

Something exciting is bubbling for A.WordSmith and on December 1, we will finally be able to share it. For much of 2025, founder Amelia Smith has been building a new chapter — one that reflects the experience of our team, what she's learned as an agency owner over the past nine years, and how we can support clients even better in the future. ✨

We can’t reveal full details just yet, but this evolution means big things for how we show up, serve niche industries, and elevate the work we care deeply about. 🌊 Stay tuned!

I am thrilled to serve as the moderator for the Women in   Summit, scheduled for December 3 at the 2025 International Wo...
11/17/2025

I am thrilled to serve as the moderator for the Women in Summit, scheduled for December 3 at the 2025 International WorkBoat Show. If you're attending the conference, be sure to get tickets to this special lunchtime event, during which we will host two panels focused on "Innovation at Sea and Ashore: Maritime Solutions for a Changing World" and "The Power of Networks: Strengthening Professional Connections in Maritime."

Summit details: https://www.workboatshow.com/women-in-maritime-summit/

I am incredibly proud of the A.WordSmith team for earning three MarCom Awards for the second-consecutive year! This year...
11/10/2025

I am incredibly proud of the A.WordSmith team for earning three MarCom Awards for the second-consecutive year! This year's honors were in recognition for "outstanding achievement" in the following projects:

✨ Platinum: CSR report for Covenant
In the “Strategic Communications | Communications/Public Relations | Corporate Social Responsibility” category

✨ Gold: Instagram Ad Campaign for ZF Group
In the “Web Based | Social Media | 456c. Social Ad Campaign” category

✨ Honorable mention: “Beneath the Surface” Newsletter for SEAmagine Hydrospace Corporation Submersibles
In the “Publications | External Newsletter | 261. Corporate” category

View the winning entries: https://awordsmithco.com/2025/10/28/a-wordsmith-honored-with-three-2025-marcom-awards-of-excellence/

The Association of Marketing & Communication Professionals' MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Winners are selected from over 300 categories in Print, Web, Video and Strategic Communications for their creativity, ex*****on, message effectiveness, and overall impact.

Thank you to team members Shannon Baldwin and Brianna Bentov for their inspiring ideas and hard work that helped to make these honors possible.

👋🏼 from University of North Florida, where my long-time friend Caron Streibich and I volunteered to mentor communication...
02/26/2025

👋🏼 from University of North Florida, where my long-time friend Caron Streibich and I volunteered to mentor communications students on career options. Such an exciting time to watch these bright lights ask great questions about our experiences and consider their next steps. Good luck to the soon-to-be graduates!

Also, if you’re in Jax and looking for mar-comm interns, UNF is a great resource to consider.

Beautiful day for lunch with this dream team! Thanks, Brianna Bentov and Shannon Baldwin, for all you do to make A.WordS...
02/21/2025

Beautiful day for lunch with this dream team! Thanks, Brianna Bentov and Shannon Baldwin, for all you do to make A.WordSmith a powerhouse. ✨

I invested a couple of days this week in the Second Wind Small Agency Idea Lab event to gain inspiration, exchange ideas...
02/14/2025

I invested a couple of days this week in the Second Wind Small Agency Idea Lab event to gain inspiration, exchange ideas, learn best practices and connect with fellow agency owners. It might be great to be small, but I’ve got big ideas for this business going forward!

What a fun (rainy) day supporting and celebrating American Commercial Barge Line (ACBL)’s Christening of the ACBL Marine...
11/13/2024

What a fun (rainy) day supporting and celebrating American Commercial Barge Line (ACBL)’s Christening of the ACBL Mariner, the U.S. industry’s largest towboat. This innovative vessel can safely and efficiently push up to 65 barges and 75k tons of cargo in one run. Amazing!

Breaking news: The A.WordSmith team got a major upgrade in 2024! 🎉 We're thrilled to welcome the following brilliant min...
09/18/2024

Breaking news: The A.WordSmith team got a major upgrade in 2024! 🎉 We're thrilled to welcome the following brilliant minds to our marketing family. From wordsmiths to visual wizards, our agency’s new talent is bringing fresh ideas and a whole lot of creativity to the table. Meet the newest team members, Shannon Baldwin, Brianna Bentov and Nicole Hills, here: https://bit.ly/4e5RgSY

05/15/2024

This was a fun video to put together for SEAmagine Hydrospace Corporation!

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Jacksonville, FL
32207

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