MECLABS

05/26/2026

Marketers from around the globe are gathering at IRCE, the world's largest e-commerce event, and MarketingSherpa is providing exclusive access to the top speakers. In this video from the MarketingSherpa Media Center, Debbie Hauss, Editor-in-Chief, Retail Touchpoints, provided insights into preparing...

05/22/2026

“How to be found on AI.” I was interviewing a member of the AI Guild about fresh ideas for the free community, and this was one of her top motivations for learning more about artificial intelligence. Large language models don’t recognize brands the way search engines rank pages – they recons...

05/21/2026

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

05/20/2026

Discover an evidence-based framework for building a successful brand community – begin with a compelling value proposition, then align your community goals with your business, choose the right platforms (e.g., social, forums), leverage authentic human connection, reduce friction and anxiety for ne...

05/19/2026

We all want to be effective at our job – achieve results for our company, clients, and entrepreneurial efforts. But we are not just automated marketing bots. We are sympathetic, frail, complex creatures susceptible to the innumerous forces of nature that can befell us at any moment. Will our legac...

05/18/2026

A new hire recently asked me for a good place to start to get a better feel for digital marketing. He liked our content but felt it was a little too advanced for him. So I’m putting together this article, an extensive compilation of 101 (entry-level) articles aimed at the new marketer. There’s t...

05/15/2026

The game isn’t won under the spotlights. It’s won on the practice field. I thought of this age-old coaching maxim while hearing how our latest podcast guest prepares her marketing team for changes. Listen now to the How I Made It In Marketing podcast to hear Jeanne Hopkins, Chief Revenue Officer...

05/14/2026

You are always losing subscribers -- everyone is. The trick is to grow your database faster than it shrinks. You need to constantly build the list or, eventually, you won't have one. See how a B2B team at Kodak overhauled its capture page, added more calls-to-action, and updated its welcome series t...

05/12/2026

"The marketer does not drive traffic, the marketer attracts people.

As early as 1923, Claude Hopkins, a pioneer in advertising, perceived this point, 'People can be coaxed, but not driven.'”

– Flint McGlaughlin in the book 'The Marketer as Philosopher: 40 brief reflections on the power of your value proposition'

Learn more at https://meclabs.com/course/the-marketer-as-philosopher/

05/11/2026

“The key to transformative marketing is a transformed marketer.” – Flint McGlaughlin

Transform yourself...and your marketing...with the FREE on-demand course 'Become a Marketer-Philosopher: Create and optimize high-converting webpages'

https://meclabs.com/course/

Ready to create & optimize high-converting webpages? Learn how with this free digital marketing course from MECLABS that's based on over 10,000 marketing tests!

05/08/2026

"When it comes to marketing education, MECLABS is one of the best resources on the Internet..." – Bill Roth