MECLABS

09/18/2026

What should companies do differently now that customers use AI to research before they buy? Be radically clearer to match AI-informed buyers’ ability to get highly tailored advice for their unique situation. And publish answers, pricing, and information to win the trust of human prospects and thei...

09/17/2026

“No longer do you need a customer theory. You need an embodied customer theory.” – Flint McGlaughlin

If you run an agency (or lead growth for a B2B company), this video shows a practical way to pressure-test messaging and offers before you ship them—using…

09/15/2026

“LMS’s are a thing of the past. Think of them as a flip phone in the world of smartphones...” – Flint McGlaughlin

If you teach, publish, or build training programs and your LMS feels like it’s slowing learning down, this walkthrough is for you. Flint McGlaughlin shows…

09/14/2026

A reader sent me an email and gave me advice about a recent article. I am republishing the unedited letter to the editor in its entirety here (with his permission) because I learned a lot from it, and I thought you could as well. Here is the letter, with lessons below it.

09/11/2026

Small, smart tweaks can meaningfully lift conversion without changing your product, price, or offer. But not just any small change will work. The change needs to have an outsize impact on customer perception. Get ideas for how to come up with these low-effort, high-impact changes by reading this bre...

09/10/2026

What if you could reduce the time it takes to research and produce a deliverable by 90%? See how one firm is doing it.

Marketing Leader: this walkthrough shows how one team is using a structured AI workflow to compress research and production time while keeping outputs…

09/09/2026

“How to be found on AI.” I was interviewing a member of the AI Guild about fresh ideas for the free community, and this was one of her top motivations for learning more about artificial intelligence. Large language models don’t recognize brands the way search engines rank pages – they recons...

09/08/2026

AI can do a lot of the work that used to differentiate you. But it can’t adjust its approach based on lived experience. It doesn’t have an original point of view. And it makes ‘sneaky’ mistakes that require human oversight to fix. Read on for real-world examples from your peers to give you i...

09/04/2026

"30 years ago, teaching the value proposition, I said something that is still true today.

𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝘁𝗿𝘂𝗺𝗽𝘀 𝗽𝗲𝗿𝘀𝘂𝗮𝘀𝗶𝗼𝗻.

Keep this in mind because it leads to the problem we face today, and that is actual value and perceived value are not the same. And that every single person on this call right now has got to develop their business for two evaluators.

You need to win the emotion from the human, but you need to win the condition from the machine..." – Flint McGlaughlin

Watch the replay of our latest AI Guild session at

Collaborate with fellow AI Guild members about this topic at https://meclabs.com/brainstorm Chapters • 0:00 Intro: Value Perception and Signifiers • 8:27 Differentiation Beyond Generic AI Outputs • 15:09 Human vs Machine Evaluation of Credibility • 2...