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Free Bird Creative Consulting, Johns Creek, GA (2026)

10/03/2020

Your feed should be the equivalent of a modern day business card. Let’s close out this week with a lesson in glowing up, shall we? Swipe ➡️ for a before and after. ⁣
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Last weekend, I found myself asking three small business owners if they had IG before deciding if I wanted to place an order. They didn’t. So I didn’t. I wanted to support, but I also wanted to see all my options. ⁣
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Think of your feed as a mobile pocket sized catalogue available to your customers at will. ⁣
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Isn’t that what a website is for? Yes it is, but 54% of browsers use social media to research products before even checking out a company’s website. ⁣
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While focusing on growing your IG following is a good measure... presenting your products and services in a way that incentivizes your CURRENT audience to engage with you and eventually become your clientele, is way more important than the number of likes on any given post. ⁣
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Have you ever forgotten a brand after finding out they’re not on social meeds? ⁣

10/01/2020

“Why the f**k not me?” Should be your motto. - ⁣
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Sending a little empowerment your way as we close out this beautiful fall Wednesday. ⁣
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Mindy is forever an inspiration to me. Her tenancity and dedication to her creativity and vision have gotten her to places most women of color were taught to not even dream of. ⁣
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I’ve loved everything she’s created from books, to , to (which took me by surprise at how much it made me feel), to her personal style and not to mention her iconic contribution as a writer on my all time fave show: .⁣
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Her mom passed away from pancreatic cancer the same day The Mindy Project was green lit by Fox. Instead of letting it crumble her spirit, she used her grief as fuel to her fire. She vowed to become so famous she could influence the world and honor her mother’s legacy. ⁣
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What a force to be reckoned with! Her brand is something any entrepreneur should strive for. ⁣
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Have you watched/read any of Mindy’s work? Who inspires you?

09/28/2020

One time misspelled and then he went back and made another post correcting his typo. I think about that way too often. ⁣
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Can you picture him sitting there being mortified that he misspelled macarons?! It gives me so much joy. ⁣
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Now every time I see a box of macarons the correct spelling of the word flashes before my eyes. The fact that I’ve had some AMAZING boxes of these treats has been moved to a second peg in my brain. ⁣
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This was supposed to be a post about how colors make you (and your potential clients) feel, but instead I realized how my brain will forever associate as a shared emotion with a person I’ve never met. ⁣
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That’s the same power the right branding should have. You should make your audience FEEL something that will forever embed your message in their brains. ⁣
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Today on stories I am sharing 5 tips to help you with the perfect content creation for your feed. ⁣
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Have you already taken all 5 steps? ⁣
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09/27/2020

Do I need to reintroduce myself? Nahhhh. I always pull the good ol’ Caro eye roll (trademark pending) at posts that start with “I see a few new faces around here so I thought I’d reintroduce myself” ⁣
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Instead I’d rather you get to know me through the creative synapses represented with each one of my posts. ⁣
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You know how one day you’re sitting around trying to figure out how to embrace your talents/purpose and then... BAM!!! Life hits you with a reality check in the form of a bill that’s due? ⁣
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You find yourself reassessing your “priorities” and making small sacrifices one by one that little by little veer you away from the path you were so focused on just a little while ago? ⁣
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No? Just me? Hmm.⁣
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In the past 18 months I’ve had to get a job to fulfill my financial needs, find a new place to live, work through a couple of mental and emotional breakdowns, re-adapt to the 9-5 mentality and try not to die during a global pandemic. Basically the same s**t the entire world is going through. ⁣
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To be honest I’ve been praying to my higher power for guidance to a path that will make me the happiest. And every time I talked about it I was asked “Well what would you do without getting paid?”... it always came back to this: ⁣
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Creating, empowering others and spending time with my dog. (Hey! I have to be honest here.)⁣
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All this to say... I’m back baby!

09/27/2020

It’s been a while since I’ve dusted off this account. ⁣
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It’s been over a week since we lost an ally, a hero, an icon. I’ve been trying to find the right words ever since. The anxiety of knowing someone who was holding the flood gates of our basic human right is gone has me feeling so many things. ⁣
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We must embrace our gifts. We must use our voices. We must stand up to fear and tyranny. We must be ruthless! ⁣
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Please exercise your right to vote! It’s a mere 6 weeks away, you guys! 6 weeks!!! ⁣
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I promise to embrace my gifts. I promise to speak for those who have no voice. I promise to empower those who have lost all hope. I promise to help women bring their ideas to life. I promise to live with the tenacity she embraced ‘til her last breath! ⁣
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Thank you, RBG. Rest easy my queen.

02/05/2019

Applaud the side hustle!

12/04/2018

I have no idea why I put my hands like that for this pic... but here it is! This is the cheesy nerd that I am. ⠀
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I’m also a dreamer, a creator and an expert nap curator! ⁣⠀
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I don’t always brush my hair, I’m happy most days, I eat way too much salt and my best friend is the cutest bitchiest rescue dog. ⁣⠀
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I was a cubicle jockey for way longer than my soul was meant to be trapped in a cage. ⁣⠀
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Now, I’m a Free Bird and my life’s mission is to be your best hype girl!⠀
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12/04/2018

Let’s talk packaging, shall we? ⠀
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It’s important to start thinking about your packaging in the first stages of your product’s conception. Start sketching your ideas even if drawing isn’t your forte. Leave the actual designing to the pros. But always make their job easy by giving the best explanation possible. Be clear and concise with measurements and color palettes. ⠀
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Sometimes the simplest packages are the best. Look at ! In other cases, you can draw inspo from other product categories. Take for example the matchbox type boxes these adorable little soaps come in. Make sure your packaging gets your point across while serving it’s purpose, nothing more. ⠀
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Identify your target audience’s expectations for your product and that will ease the process of choosing the most effective and attractive package for your new baby. ⠀
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And of course... think about how your logo and typography will mesh with the packaging. Remember, there will need to be enough space for any and all disclosures, ingredients and aplicable warnings. ⠀
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Lastly, start where you are, babes! If you cannot afford your dream packaging yet... improvise with what you can afford. The most important thing is to get your product out there! But do your research. Sometimes a prettier box or container might just be a few cents more and if that means your product will be more appealing to your consumer, it’s well worth it! ⠀
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Have you chosen your dream packaging or are you still fine tuning your details? Tag a friend who’s packaging is ON POINT so we can support.

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12/02/2018

Ready for another installment of... The is REAL? Swipe all the way ⬆️ to see the before. ⠀
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Not only did we revamp the packaging a more eco-friendly option, we also decided to elevate my client’s Instagram to match their new look. ⠀
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By taking pictures of the product in a well lit environment and with aesthetically pleasing props related to each scent, we created a narrative where we could add images from other content creators and match their quality for a more cohesive and clean grid! ⠀
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Once your images are captivating your audience’s attention, you can add all the product facts you want to communicate into your caption! People are more likely to take the time to read the caption if the image is something that pleases them. ⠀
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Don’t forget... whenever you use content from others, ALWAYS give them credit for it. And not just a random mention in a comment, tag them in their picture AND in the caption. Not only are they helping you achieve your perfect grid, but you’re sending people to their page. It’s a win-win! ⠀
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What do you think of this IG glow up? ⠀

11/29/2018

I sat through an entire episode of Project Runway last night and did a much needed purge! ⠀
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Turns out I’ve been pinning since 2009 and I’ve accumulated quite a bit of home decor ideas... some I’m ashamed to admit I thought we’re cool 9 years ago. ⠀
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I’m talking chevron accent walls and mirrored bedside tables. Honestly... I still think those are cute, you guys! But they wouldn’t vibe with my current taste or aesthetic. ⠀
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Just as our personal tastes change and evolve, so do our customer’s taste and needs. If you don’t keep your products current and visually appeal you’ll run the risk of aging out of the market faster than an old cheetah print Snuggie! ⠀
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One thing has remained a constant in my Pinterest dream home vision board... a gorge home library full of knowledge, color and STYLE! ⠀
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Through change we should still be consistent and that’s what’ll make our services/products feel like HOME to our customers. Remember, people want an experience more than an actual product. They want to be part of the story and that story includes evolution! ⠀
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How long have you been pinning? Have you ever purged the old ideas you wouldn’t be caught dead DIY-ing nowadays? ⠀
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11/27/2018

According to a study, aka... I googled and found out that 85% of self made millionaires read two or more books per month! ⠀
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It’s so important as an entrepreneur to invest in yourself first! Invest in your knowledge. Invest in your self worth. Invest in the added value of YOU! ⠀
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Read those books. Watch those movies. Live the necessary experiences to bring a product/service that’s gives your customers LIFE. Nourish that brain y’all!!! ⠀
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I believe that to be a well rounded individual we need more than just business read though. So here are my three recommendations for this month:⠀
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• by ⠀
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• by ⠀
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• by my imaginary bestie ⠀
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What are you lovelies reading/watching to enrich your business + life? Let me know in the comments so I can get on it too! ⠀
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Free Bird Creative Consulting

10/03/2020

10/01/2020

09/28/2020

09/27/2020

09/27/2020

02/05/2019

12/04/2018

12/04/2018

12/02/2018

11/29/2018

11/27/2018

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