07/24/2026
Understanding the psychological impacts of color on consumers is key to creating packaging that not only catches the eye but also aligns with brand messaging and sparks meaningful emotions.
We've taken a deeper look into the top trending colors for Spring Summer 2027, peering through the lens of recent societal shifts. This season's high impact color palettes tap into a world between a dreamscape and dopamine rush, perfect for brands looking to challenge rigid aesthetic norms and find beauty in the unexpected.
You can view our entire Spring Summer 2027 trend report and packaging programs online now!
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