WMU - Food Marketing Association

08/03/2024

Thank you, Supermarket News for your coverage on the importance of produce in attracting and keeping customers in the food industry! If you want to differentiate your stores, it starts with a bountiful, fresh, produce department and flows from there! Western Michigan University WMU - Food Marketing Association Haworth College of Business

Retailers that respond to varying shopper interests can stand apart in a crowded sector

07/30/2024

Thank you, Daymon, for your support of all our Western Michigan University Food Marketing interns across the country, and for hosting me at DG the last few days in Nashville! Katie Pedola knocked it out of the park today! Plus, it was super catching up with Jamey Kindrick! WMU - Food Marketing Association Haworth College of Business

06/30/2024

Thank you Progressive Grocer and Lynn Petrak for covering my latest book on trends, tips and tactics for the grocery industry! Progressive Grocer Western Michigan University Haworth College of Business WMU - Food Marketing Association

Dr. Russell Zwanka of Western Michigan University publishes annual book on trends and topics driving business

06/28/2024

A great article on a super young lady! Sydney Osinski graduated in April, as a 4.0 honors double major in Food Marketing and Supply Chain. Sydney worked as a co-op student with Kellanova, and joined the team full-time before graduating. An absolute rockstar with a career trajectory that has no bounds! Your dad is smiling down upon you, Sydney, and would be so proud of you! WMU - Food Marketing Association Western Michigan University Haworth College of Business Sydney Osinski

Enviable experience—that is what comes to mind when you get an initial window into Sydney Osinski’s college career. A double major in food marketing and supply chain management, she is a top student in both majors, earning a category management certification, winning case competitions, landing a...

06/06/2024

As Revenue Growth Management (RGM) has catapulted to front and center in the food industry, there are two super opportunities in the next two weeks to hone your RGM and GenAI strategies!

June 10-11 in Mississauga, Ontario, Promotion Optimization Institute is hosting some in-depth sessions on RGM and GenAI, plus an RGM certification by Sunny Yurasek of Decision Point Analytics.

Then, a week later in New York City/Jersey City, Decision Point Analytics and LatentView Analytics are hosting a number of speakers, including our good friend Deepak Jose!

Check out both these events, and register today! Haworth College of Business WMU - Food Marketing Association Western Michigan University

https://decisionpoint.ai/tandoori-bytes-june-2024-nyc/

https://poinstitute.com/events/poi-2024-canadian-summit/

04/17/2024

It’s Where We Can Go Wednesday! This week we have Emily MacDonald! Emily graduated in 2022 and now works at C.A. Fortune as a Category Analyst. In her role, she creates and oversees reporting tools for Amazon and omnichannel strategies, focusing on growing both core and new products. Swipe right for Emily’s advice to current and future foodies! 💙🛒

04/15/2024

Happy Monday! We can’t wait to see everyone at our Food Marketing Scholarship/Graduation event this Saturday for the ceremony at 11 and reception at 12. Remember: This event is RSVP only! See you there foodies!💙🛒

04/12/2024

Said some of the hardest goodbyes last night at paper plates😢 Thank you to all that came out to enjoy one last FMA for the semester. Shoutout to the seniors! See you next week on 04/20 for our scholarship and grad event!💙🛒🎓

04/12/2024

It’s Foodie Friday! This week, we have Liz Mayo! Liz is a senior graduating this Spring and is one of the very first FMK minors! Last summer, she interned at ABV on their commercial marketing team and will be returning to work full time this spring! Swipe for Liz’s advice to current and future foodies. So proud of you!💙🛒

04/05/2024

Foodie Friday is back! This week, we have Jake Swerc. Jake is a Senior graduating this month from Food Marketing and has been actively involved in FMA since joining. Last semester, Jake served as VP of Student Engagement after completing his summer internship at SpartanNash. Last October, he attended the NACS trade show in Atlanta! Swipe for Jake’s advice to current and future foodies!! So proud of you!

04/03/2024

It’s Where We Can Go Wednesday! This week we have Dominic Gee! Dom graduated in 2023 and now works at Advantage Solutions as an Associate Business Development Manager. In his position, he supports senior managers within the UNFI conventional team with various aspects of sales and marketing. Swipe right for Dom’s advice to current and future foodies! 💙🛒

04/01/2024

Happy Monday👏 FMA is still going strong this week for kickball and formal! Don’t forget that tickets are $10 (and $10 for your date) and may be paid to FMA using Venmo. So excited to see you all there💙💃🛒