04/08/2026
There is something incredibly rewarding about walking back into the classrooms of WMU, not as a student this time, but as a professional helping the next generation of marketers.
As a WMU MBA alum, being invited back to mentor these students and give them hands-on experience with Google Ads campaigns has been a highlight of the year, so far.
We didn't just talk about "digital strategy" in the abstract. We got into the weeds of real budgets, real keywords, and the real-world pressure of driving ROI.
These students were impressively bright and eager to get their hands dirty. They weren't just looking for a grade; they were looking for the "how-to" that actually moves the needle for a business.
Donating my time to help the next generation of marketers get practical, high-level experience is one of the best ways I know to give back to the university that helped shape my own career.
I'm looking forward to seeing their growth over the next few weeks of this project. (And mine. I always learn something new when working with a new generation!!)